https://www.raizcorp.com Why do smart entrepreneurs keep making the same mistakes? Often, it's not a lack of skill, funding or opportunity – it's a pattern of behaviour they don't even realise they have. In this series, we explore 10 entrepreneurial archetypes that quietly sabotage growth, distort decision-making and keep business owners stuck. From underdog mentalities and endless research to chasing big deals and avoiding focus, each archetype reveals a hidden trap that may be standing between you and the business you want to build. The good news? Once you can identify the behaviour, you can change it. Business en Fri, 19 Jun 2026 11:54:56 +0200 Fri, 28 Aug 2026 11:35:31 +0200 30 http://blogs.law.harvard.edu/tech/rss iono.fm 2.5.2.0 Raizcorp no Weekly feeds@iono.fm (Feed Manager) https://cdn.iono.fm/files/p1048/logo_10041_20260619_115502_1400.jpeg https://www.raizcorp.com Why do smart entrepreneurs keep making the same mistakes? Often, it's not a lack of skill, funding or opportunity – it's a pattern of behaviour they don't even realise they have. Raizor's Edge episodic Raizor's Edge socialmedia@raizcorp.com false ZA https://iono.fm/e/1716813 https://iono.fm/e/1716813
In this episode, we look at the hidden cost of chasing the next sales high – and why becoming a better salesperson may mean replacing overconfidence with preparation, structure and a good dose of reality. ]]> Business Fri, 11 Sep 2026 08:47:00 +0200 0 0 Episode 7: The Sales Junkie Archetype 0 0 Raizor's Edge full 20:04 10 Entrepreneurial Archetypes https://iono.fm/e/1711986 https://iono.fm/e/1711986
Meet the Professor’s Professor – the entrepreneur who loves models, detail and being the expert in the room. They disappear down rabbit holes, surround themselves with people who rarely challenge them and produce plenty of thinking... without enough action.

Find out why the need to be right can hold a business back, why failure is essential to progress and how keeping things simple can turn knowledge into action. ]]> Business Fri, 28 Aug 2026 11:34:00 +0200 0 0 Episode 6: The Professor’s Professor Archetype 0 0 Raizor's Edge full 20:12 10 Entrepreneurial Archetypes https://iono.fm/e/1706164 https://iono.fm/e/1706164
In this episode, we meet the Drifter – the entrepreneur who loves the romance of starting something new but struggles with the slog of building something that lasts. When the hard work begins, passion fades, excuses emerge and the attraction of starting again becomes difficult to resist.

Find out how to tell the difference between healthy opportunism and destructive drifting, why “serial entrepreneur” isn’t always the badge of honour it appears to be, and what happens when passion isn’t backed by commitment. ]]> Business Wed, 12 Aug 2026 08:29:00 +0200 0 0 Episode 5: The Drifter Archetype 0 0 Raizor's Edge full 19:11 10 Entrepreneurial Archetypes https://iono.fm/e/1702245 https://iono.fm/e/1702245
Meet the Eternal Child: the entrepreneur who thrives on ideas, possibilities and freedom, but struggles with discipline, follow-through and accountability. Find out why this archetype often stalls at scale, what separates delegation from abdication and how to become the entrepreneur your business needs. ]]> Business Thu, 30 Jul 2026 15:21:00 +0200 0 0 Episode 4: The Eternal Child Archetype 0 0 Raizor's Edge full 14:59 10 Entrepreneurial Archetypes https://iono.fm/e/1696969 https://iono.fm/e/1696969
Meet the Big Deal Hunter: an entrepreneur so consumed with landing the next game-changing contract that they overlook the smaller opportunities that keep a business healthy.

Find out why big deals rarely rescue struggling businesses, how ego and fantasy can cloud judgement, and why the strongest companies are built one right-sized opportunity at a time. ]]> Business Thu, 16 Jul 2026 09:15:00 +0200 0 0 Episode 3: The Big Deal Hunter Archetype 0 0 Raizor's Edge full 27:36 10 Entrepreneurial Archetypes https://iono.fm/e/1691325 https://iono.fm/e/1691325
In this episode, we look at the Struggling Artist archetype – the entrepreneur who values the purity of their work but resists the commercial realities of building a business. You'll discover why fear of rejection often disguises itself as principle, and why commercial success doesn't have to come at the expense of creativity.

If you're waiting for customers to discover you or convinced that "people just don't get it", you may be the Struggling Artist without realising it. ]]> Business Wed, 01 Jul 2026 11:54:00 +0200 0 0 Episode 2: The Struggling Artist Archetype 0 0 Raizor's Edge full 30:19 10 Entrepreneurial Archetypes https://iono.fm/e/1687592 https://iono.fm/e/1687592 In this episode, we explore the David archetype and the hidden dangers of competing on price and personal service. What feels like a competitive advantage in the early days can quickly become the reason growth stalls.
If you're exhausted, your margins are shrinking, or your clients seem to need more and more of you, you may be playing the role of David without even realising it. ]]> Business Fri, 19 Jun 2026 11:55:00 +0200 0 0 Episode 1: The David Archetype 0 0 Raizor's Edge full 16:31 10 Entrepreneurial Archetypes