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		<description>Why do smart entrepreneurs keep making the same mistakes? Often, it's not a lack of skill, funding or opportunity – it's a pattern of behaviour they don't even realise they have.
In this series, we explore 10 entrepreneurial archetypes that quietly sabotage growth, distort decision-making and keep business owners stuck. From underdog mentalities and endless research to chasing big deals and avoiding focus, each archetype reveals a hidden trap that may be standing between you and the business you want to build.
The good news? Once you can identify the behaviour, you can change it.</description>
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In this series, we explore 10 entrepreneurial archetypes that quietly sabotage growth, distort decision-making and keep business owners stuck. From underdog mentalities and endless research to chasing big deals and avoiding focus, each archetype reveals a hidden trap that may be standing between you and the business you want to build.
The good news? Once you can identify the behaviour, you can change it.]]></itunes:summary>
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		<title>Episode 1: The David</title>
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		<description><![CDATA[The underdog story is one of the most powerful narratives in business. Small entrepreneur versus giant corporate. David versus Goliath. The problem? Too many entrepreneurs build their entire strategy around it.<br />
In this episode, we explore the David archetype and the hidden dangers of competing on price and personal service. What feels like a competitive advantage in the early days can quickly become the reason growth stalls.<br />
If you're exhausted, your margins are shrinking, or your clients seem to need more and more of you, you may be playing the role of David without even realising it. ]]></description>
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				<pubDate>Fri, 19 Jun 2026 11:55:00 +0200</pubDate>
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		<itunes:summary><![CDATA[The underdog story is one of the most powerful narratives in business. Small entrepreneur versus giant corporate. David versus Goliath. The problem? Too many entrepreneurs build their entire strategy around it.
In this episode, we explore the David archetype and the hidden dangers of competing on price and personal service. What feels like a competitive advantage in the early days can quickly become the reason growth stalls.
If you're exhausted, your margins are shrinking, or your clients seem to need more and more of you, you may be playing the role of David without even realising it.]]></itunes:summary>
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