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		<description>The Curse Of The Creative is an award-winning radio promotions podcast by the creative team at Ultimate Media. 

Silver Award winners in the Business Category of the SA Podcast Awards and finalists in the Business Category of the African Podcast Awards, each episode they’ll unpack a creative audio solution for your show, station or clients. 

Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative. 

Join Paulo, Bongani, Justin, Nick, Refiloe and Ricci as they stumble through the creative world of radio promotions!

**The opinions expressed in this podcast are personal opinions and not necessarily the thoughts of Ultimate Media**</description>
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			<title>The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</title>
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				<itunes:subtitle>The Curse Of The Creative is an award-winning radio promotions podcast by the creative team at Ultimate Media.</itunes:subtitle>
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Silver Award winners in the Business Category of the SA Podcast Awards and finalists in the Business Category of the African Podcast Awards, each episode they’ll unpack a creative audio solution for your show, station or clients. 

Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative. 

Join Paulo, Bongani, Justin, Nick, Refiloe and Ricci as they stumble through the creative world of radio promotions!

**The opinions expressed in this podcast are personal opinions and not necessarily the thoughts of Ultimate Media**]]></itunes:summary>
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		<title>The Gang are just passengers.</title>
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		<description><![CDATA[Bongani takes us on a journey with an idea that is equally parked, flushed and flighted. ]]></description>
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				<pubDate>Thu, 20 Nov 2025 16:21:00 +0200</pubDate>
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						<itunes:title>The Gang are just passengers.</itunes:title>
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						<itunes:title>The Gang race off.</itunes:title>
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		<itunes:summary><![CDATA[No one likes it when radio stations compete against each other. No One.]]></itunes:summary>
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		<description><![CDATA[Bongani wants to pump money into your hands while Paulo wants to pump you full of cheap cologne. ]]></description>
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				<pubDate>Wed, 08 Oct 2025 13:50:00 +0200</pubDate>
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						<itunes:title>The Gang gleam the cube.</itunes:title>
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		<description><![CDATA[Ricci Roasts Radio. The Response is Resounding. ]]></description>
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				<pubDate>Wed, 08 Oct 2025 13:34:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang want a roast.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
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		<description><![CDATA[Nick lets the coin decide whether your mom finds out about your bedroom secrets. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 08 Oct 2025 12:07:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang flip out in front of your mom.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
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		<itunes:duration>3:13</itunes:duration>
		<itunes:summary><![CDATA[Nick lets the coin decide whether your mom finds out about your bedroom secrets.]]></itunes:summary>
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		<title>The Gang Take Your Phone.</title>
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		<description><![CDATA[Ricci comes up with a radio promotion so clever it forces Paulo to be nice to him. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 01 Oct 2025 19:12:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang Take Your Phone.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
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		<itunes:duration>9:06</itunes:duration>
		<itunes:summary><![CDATA[Ricci comes up with a radio promotion so clever it forces Paulo to be nice to him.]]></itunes:summary>
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		<title>The Gang Dunk on Paulo.</title>
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		<description><![CDATA[The AI infidelity continues so Paulo switches the station. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 10 Sep 2025 11:02:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
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						<itunes:title>The Gang Dunk on Paulo.</itunes:title>
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		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
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		<itunes:duration>7:13</itunes:duration>
		<itunes:summary><![CDATA[The AI infidelity continues so Paulo switches the station.]]></itunes:summary>
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		<title>The Gang are hated.</title>
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		<description><![CDATA[Ricci and Nick Marvel at their deception. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 04 Sep 2025 10:03:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are hated.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
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		<itunes:duration>5:10</itunes:duration>
		<itunes:summary><![CDATA[Ricci and Nick Marvel at their deception.]]></itunes:summary>
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		<title>The Gang hide the DJ.</title>
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		<description><![CDATA[Nick had a better idea in his head but his mouth got in the way. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 13 Aug 2025 14:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
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						<itunes:title>The Gang hide the DJ.</itunes:title>
		<itunes:season>0</itunes:season>
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		<itunes:author>Paulo Dias</itunes:author>
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		<itunes:duration>6:31</itunes:duration>
		<itunes:summary><![CDATA[Nick had a better idea in his head but his mouth got in the way.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<description><![CDATA[Ricci gets a birthday flight. Sweet. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 13 Aug 2025 13:40:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang won't play 30 Seconds with annoying people.</itunes:title>
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		<itunes:duration>5:20</itunes:duration>
		<itunes:summary><![CDATA[Ricci gets a birthday flight. Sweet.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<title>The Gang want radio presenters to get dirty.</title>
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		<description><![CDATA[Bongani tries to define gender roles and Ricci finds it hilarious. ]]></description>
					<category>Marketing</category>
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				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang want radio presenters to get dirty.</itunes:title>
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		<itunes:summary><![CDATA[Bongani tries to define gender roles and Ricci finds it hilarious.]]></itunes:summary>
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		<description><![CDATA[We know who our friends are and Bongani sorts it out with a hammer. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 16 Jul 2025 12:15:00 +0200</pubDate>
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						<itunes:title>The Gang trust no one.</itunes:title>
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		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:53</itunes:duration>
		<itunes:summary><![CDATA[We know who our friends are and Bongani sorts it out with a hammer.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1576793?download=0]]></ionofm:player_url>
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	<item>
		<title>The Gang cook on a budget.</title>
		<link>https://iono.fm/e/1576783</link>
		<guid isPermaLink="true">https://iono.fm/e/1576783</guid>
		<description><![CDATA[No matter how many ideas you give him Ricci can't cook. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 16 Jul 2025 12:06:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang cook on a budget.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>4:46</itunes:duration>
		<itunes:summary><![CDATA[No matter how many ideas you give him Ricci can't cook.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1576783?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang flirt with failure.</title>
		<link>https://iono.fm/e/1576775</link>
		<guid isPermaLink="true">https://iono.fm/e/1576775</guid>
		<description><![CDATA[Ricci invokes voice notes, which enrages Paulo. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 16 Jul 2025 11:55:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang flirt with failure.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:16</itunes:duration>
		<itunes:summary><![CDATA[Ricci invokes voice notes, which enrages Paulo.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1576775_high.mp3?p=rss" length="6020875" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1576775?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang are no longer welcome in Bedfordview.</title>
		<link>https://iono.fm/e/1576771</link>
		<guid isPermaLink="true">https://iono.fm/e/1576771</guid>
		<description><![CDATA[Nick makes space in his boot for a camping trip. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 16 Jul 2025 11:49:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are no longer welcome in Bedfordview.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:05</itunes:duration>
		<itunes:summary><![CDATA[Nick makes space in his boot for a camping trip.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1576771_high.mp3?p=rss" length="4888623" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1576771?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang fart in their cars.</title>
		<link>https://iono.fm/e/1572266</link>
		<guid isPermaLink="true">https://iono.fm/e/1572266</guid>
		<description><![CDATA[Nick gives himself a ''meh'' - which is way worse than any ''Flush'' the rest of us could give him. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 02 Jul 2025 16:22:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang fart in their cars.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:09</itunes:duration>
		<itunes:summary><![CDATA[Nick gives himself a ''meh'' - which is way worse than any ''Flush'' the rest of us could give him.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1572266_high.mp3?p=rss" length="4952995" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1572266?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang wear an Uzzi hoodie.</title>
		<link>https://iono.fm/e/1570100</link>
		<guid isPermaLink="true">https://iono.fm/e/1570100</guid>
		<description><![CDATA[There aren’t enough radio promotions - or gender reveals - that result in entrants losing fingers. We intend to change that. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 26 Jun 2025 10:03:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang wear an Uzzi hoodie.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:42</itunes:duration>
		<itunes:summary><![CDATA[There aren’t enough radio promotions - or gender reveals - that result in entrants losing fingers. We intend to change that.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1570100_high.mp3?p=rss" length="5478788" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1570100?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang can't wait for Christmas.</title>
		<link>https://iono.fm/e/1567705</link>
		<guid isPermaLink="true">https://iono.fm/e/1567705</guid>
		<description><![CDATA[Nick's aunty is in the pool and Bongani has an interesting Christmas lunch. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 19 Jun 2025 10:06:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang can't wait for Christmas.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_1567705_20250910_220538_1400.jpeg"/>
		<itunes:duration>4:00</itunes:duration>
		<itunes:summary><![CDATA[Nick's aunty is in the pool and Bongani has an interesting Christmas lunch.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1567705_high.mp3?p=rss" length="3841223" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_1567705_20250910_220538_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1567705?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang have it in the bag.</title>
		<link>https://iono.fm/e/1565308</link>
		<guid isPermaLink="true">https://iono.fm/e/1565308</guid>
		<description><![CDATA[Ricci wants you to be greedy while Bongani gets scammed by competition winners. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 11 Jun 2025 16:20:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang have it in the bag.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_1565308_20250910_221158_1400.jpeg"/>
		<itunes:duration>6:11</itunes:duration>
		<itunes:summary><![CDATA[Ricci wants you to be greedy while Bongani gets scammed by competition winners.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1565308_high.mp3?p=rss" length="5947738" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_1565308_20250910_221158_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1565308?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang are unreplicatable.</title>
		<link>https://iono.fm/e/1558681</link>
		<guid isPermaLink="true">https://iono.fm/e/1558681</guid>
		<description><![CDATA[Ricci tries to find the secret sauce but ends up working at the drive through. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 22 May 2025 10:56:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are unreplicatable.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:14</itunes:duration>
		<itunes:summary><![CDATA[Ricci tries to find the secret sauce but ends up working at the drive through.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1558681_high.mp3?p=rss" length="5994512" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1558681?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang are in the running</title>
		<link>https://iono.fm/e/1555868</link>
		<guid isPermaLink="true">https://iono.fm/e/1555868</guid>
		<description><![CDATA[Nick found the new Tinder and it gets even sweater. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 14 May 2025 14:53:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are in the running</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:17</itunes:duration>
		<itunes:summary><![CDATA[Nick found the new Tinder and it gets even sweater.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1555868_high.mp3?p=rss" length="6038435" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1555868?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang Split or Dip.</title>
		<link>https://iono.fm/e/1542945</link>
		<guid isPermaLink="true">https://iono.fm/e/1542945</guid>
		<description><![CDATA[Feefs wants you to steal iPhones from your friends. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 03 Apr 2025 11:31:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang Split or Dip.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>8:06</itunes:duration>
		<itunes:summary><![CDATA[Feefs wants you to steal iPhones from your friends.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1542945_high.mp3?p=rss" length="7788431" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1542945?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang crack the case.</title>
		<link>https://iono.fm/e/1542940</link>
		<guid isPermaLink="true">https://iono.fm/e/1542940</guid>
		<description><![CDATA[Nick goes down a rabbit hole and finds a chain smoking Easter Bunny. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 03 Apr 2025 11:08:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang crack the case.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:16</itunes:duration>
		<itunes:summary><![CDATA[Nick goes down a rabbit hole and finds a chain smoking Easter Bunny.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1542940_high.mp3?p=rss" length="6016702" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1542940?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang send a love letter.</title>
		<link>https://iono.fm/e/1534015</link>
		<guid isPermaLink="true">https://iono.fm/e/1534015</guid>
		<description><![CDATA[Bongani introduces a concept that Justin has never encountered before—receiving a love letter. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 06 Mar 2025 09:56:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang send a love letter.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:58</itunes:duration>
		<itunes:summary><![CDATA[Bongani introduces a concept that Justin has never encountered before—receiving a love letter.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1534015_high.mp3?p=rss" length="5741648" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1534015?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang get tackled by security.</title>
		<link>https://iono.fm/e/1531328</link>
		<guid isPermaLink="true">https://iono.fm/e/1531328</guid>
		<description><![CDATA[It's Reggie's Rush for grown-ups as Feefs talks herself into a flush. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 26 Feb 2025 15:18:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang get tackled by security.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:26</itunes:duration>
		<itunes:summary><![CDATA[It's Reggie's Rush for grown-ups as Feefs talks herself into a flush.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1531328_high.mp3?p=rss" length="5222543" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1531328?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang are the object of your affection.</title>
		<link>https://iono.fm/e/1529232</link>
		<guid isPermaLink="true">https://iono.fm/e/1529232</guid>
		<description><![CDATA[Ricci has a unique take on a dating promotion and Bongani wants to involve his hosepipe. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 19 Feb 2025 18:28:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are the object of your affection.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:39</itunes:duration>
		<itunes:summary><![CDATA[Ricci has a unique take on a dating promotion and Bongani wants to involve his hosepipe.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1529232_high.mp3?p=rss" length="5438627" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1529232?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang catch a cheater</title>
		<link>https://iono.fm/e/1527102</link>
		<guid isPermaLink="true">https://iono.fm/e/1527102</guid>
		<description><![CDATA[Justin hates philanderers and wants to send their betrayed spouses to a tropical island. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 13 Feb 2025 08:19:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang catch a cheater</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:28</itunes:duration>
		<itunes:summary><![CDATA[Justin hates philanderers and wants to send their betrayed spouses to a tropical island.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1527102_high.mp3?p=rss" length="6223137" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1527102?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang Celebrate Curse-Mas.</title>
		<link>https://iono.fm/e/1511593</link>
		<guid isPermaLink="true">https://iono.fm/e/1511593</guid>
		<description><![CDATA[Three ideas in one show—it can only be a big, fat Curse-Mas special! Whose ideas are naughty, whose are nice, or will the Grinch just flush everything? <br />
<br />
''Carrot in a box'' - https://www.youtube.com/watch?v=0UGuPvrsG3E ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 12 Dec 2024 10:22:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang Celebrate Curse-Mas.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>19:08</itunes:duration>
		<itunes:summary><![CDATA[Three ideas in one show—it can only be a big, fat Curse-Mas special! Whose ideas are naughty, whose are nice, or will the Grinch just flush everything? 

''Carrot in a box'' - https://www.youtube.com/watch?v=0UGuPvrsG3E]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1511593_high.mp3?p=rss" length="18381987" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1511593?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang are locked in.</title>
		<link>https://iono.fm/e/1502254</link>
		<guid isPermaLink="true">https://iono.fm/e/1502254</guid>
		<description><![CDATA[Feefs shows her age with a trolley dash but Paulo and Ricci want to make people suffer for their prize. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 13 Nov 2024 22:07:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are locked in.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>9:59</itunes:duration>
		<itunes:summary><![CDATA[Feefs shows her age with a trolley dash but Paulo and Ricci want to make people suffer for their prize.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1502254_high.mp3?p=rss" length="9597321" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1502254?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang spell out B.L.A.C.K. F.R.I.D.A.Y.</title>
		<link>https://iono.fm/e/1502251</link>
		<guid isPermaLink="true">https://iono.fm/e/1502251</guid>
		<description><![CDATA[Bongani must have got a great Black November deal on envelopes because his idea has a lot of them.<br />
<br />
Ricci meanwhile stocked up on TP. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 13 Nov 2024 21:29:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang spell out B.L.A.C.K. F.R.I.D.A.Y.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>7:08</itunes:duration>
		<itunes:summary><![CDATA[Bongani must have got a great Black November deal on envelopes because his idea has a lot of them.

Ricci meanwhile stocked up on TP.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1502251_high.mp3?p=rss" length="6862651" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1502251?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang look forward to Black A.I - Day</title>
		<link>https://iono.fm/e/1502247</link>
		<guid isPermaLink="true">https://iono.fm/e/1502247</guid>
		<description><![CDATA[Ricci uses Chat-GPT to give away prizes, The Gang didn't have a big enough flight sound effect. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 13 Nov 2024 20:29:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang look forward to Black A.I - Day</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_1502247_20250911_152702_1400.jpeg"/>
		<itunes:duration>7:18</itunes:duration>
		<itunes:summary><![CDATA[Ricci uses Chat-GPT to give away prizes, The Gang didn't have a big enough flight sound effect.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1502247_high.mp3?p=rss" length="7010990" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_1502247_20250911_152702_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1502247?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang ponder a name change.</title>
		<link>https://iono.fm/e/1478234</link>
		<guid isPermaLink="true">https://iono.fm/e/1478234</guid>
		<description><![CDATA[Feefs has been way to sassy considering her chance to pitch was last in line. Her Heritage Month concept explores a name change we can all get behind. ]]></description>
					<category>Marketing</category>
				<pubDate>Fri, 06 Sep 2024 15:21:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang ponder a name change.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>9:03</itunes:duration>
		<itunes:summary><![CDATA[Feefs has been way to sassy considering her chance to pitch was last in line. Her Heritage Month concept explores a name change we can all get behind.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1478234_high.mp3?p=rss" length="8697873" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1478234?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang look back in anger.</title>
		<link>https://iono.fm/e/1478212</link>
		<guid isPermaLink="true">https://iono.fm/e/1478212</guid>
		<description><![CDATA[Justin jumps on the Oasis hype train but will his idea top the charts or hit a (Wonder)wall. ]]></description>
					<category>Marketing</category>
				<pubDate>Fri, 06 Sep 2024 14:03:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang look back in anger.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>9:10</itunes:duration>
		<itunes:summary><![CDATA[Justin jumps on the Oasis hype train but will his idea top the charts or hit a (Wonder)wall.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1478212_high.mp3?p=rss" length="8811558" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1478212?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang are back... and blended.</title>
		<link>https://iono.fm/e/1477775</link>
		<guid isPermaLink="true">https://iono.fm/e/1477775</guid>
		<description><![CDATA[After a mental break to generate more ideas, The Gang are back with the best radio promotion concepts...and it wasn't worth waiting for.<br />
<br />
Nick wants to sell us weird whisky combos and he's very proud of himself. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 05 Sep 2024 12:48:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are back... and blended.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>9:28</itunes:duration>
		<itunes:summary><![CDATA[After a mental break to generate more ideas, The Gang are back with the best radio promotion concepts...and it wasn't worth waiting for.

Nick wants to sell us weird whisky combos and he's very proud of himself.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1477775_high.mp3?p=rss" length="9101204" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1477775?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang are 'appy</title>
		<link>https://iono.fm/e/1445910</link>
		<guid isPermaLink="true">https://iono.fm/e/1445910</guid>
		<description><![CDATA[Paulo thinks social media is a fad but Justin has an app for that. ]]></description>
					<category>Marketing</category>
				<pubDate>Tue, 28 May 2024 15:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are 'appy</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:00</itunes:duration>
		<itunes:summary><![CDATA[Paulo thinks social media is a fad but Justin has an app for that.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1445910_high.mp3?p=rss" length="4806710" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1445910?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang take a bath.</title>
		<link>https://iono.fm/e/1441283</link>
		<guid isPermaLink="true">https://iono.fm/e/1441283</guid>
		<description><![CDATA[Two ideas in one episode, but you may be left feeling a little dirty. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 15 May 2024 12:36:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang take a bath.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>9:04</itunes:duration>
		<itunes:summary><![CDATA[Two ideas in one episode, but you may be left feeling a little dirty.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1441283_high.mp3?p=rss" length="8718390" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1441283?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang clean up.</title>
		<link>https://iono.fm/e/1421857</link>
		<guid isPermaLink="true">https://iono.fm/e/1421857</guid>
		<description><![CDATA[One man's trash is Refiloe's radio concept. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 03 Apr 2024 20:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang clean up.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>7:00</itunes:duration>
		<itunes:summary><![CDATA[One man's trash is Refiloe's radio concept.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1421857_high.mp3?p=rss" length="6721799" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1421857?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang have a riddle.</title>
		<link>https://iono.fm/e/1421855</link>
		<guid isPermaLink="true">https://iono.fm/e/1421855</guid>
		<description><![CDATA[What can you catch but never throw, is it a cold or Bongani's concept? ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 03 Apr 2024 19:57:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang have a riddle.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:55</itunes:duration>
		<itunes:summary><![CDATA[What can you catch but never throw, is it a cold or Bongani's concept?]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1421855_high.mp3?p=rss" length="6641096" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1421855?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang all have a name.</title>
		<link>https://iono.fm/e/1421812</link>
		<guid isPermaLink="true">https://iono.fm/e/1421812</guid>
		<description><![CDATA[Is your name worth a million bucks? Well then we have a promotion for anyone not called Worthamillionbucks. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 03 Apr 2024 17:42:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang all have a name.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:39</itunes:duration>
		<itunes:summary><![CDATA[Is your name worth a million bucks? Well then we have a promotion for anyone not called Worthamillionbucks.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1421812_high.mp3?p=rss" length="5439045" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1421812?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang are in hiding.</title>
		<link>https://iono.fm/e/1415773</link>
		<guid isPermaLink="true">https://iono.fm/e/1415773</guid>
		<description><![CDATA[Justin found a great idea and and seeks the approval of Paulo and Nick. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 13 Mar 2024 16:59:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are in hiding.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:32</itunes:duration>
		<itunes:summary><![CDATA[Justin found a great idea and and seeks the approval of Paulo and Nick.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1415773_high.mp3?p=rss" length="6283354" type="audio/mpeg" />
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		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1415773?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang Beat a DJ.</title>
		<link>https://iono.fm/e/1415771</link>
		<guid isPermaLink="true">https://iono.fm/e/1415771</guid>
		<description><![CDATA[Nick goes after his own, initially not in the way you expect. <br />
<br />
But then totally in the way you expect. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 13 Mar 2024 16:57:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang Beat a DJ.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:46</itunes:duration>
		<itunes:summary><![CDATA[Nick goes after his own, initially not in the way you expect. 

But then totally in the way you expect.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1415771_high.mp3?p=rss" length="5546074" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1415771?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang say your name.</title>
		<link>https://iono.fm/e/1408595</link>
		<guid isPermaLink="true">https://iono.fm/e/1408595</guid>
		<description><![CDATA[Could you guess someone's name based on a few clues? The Gang think this would be a great radio promotion. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 21 Feb 2024 21:23:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang say your name.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>3:51</itunes:duration>
		<itunes:summary><![CDATA[Could you guess someone's name based on a few clues? The Gang think this would be a great radio promotion.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1408595_high.mp3?p=rss" length="3704515" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1408595?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang don't like your ex.</title>
		<link>https://iono.fm/e/1403496</link>
		<guid isPermaLink="true">https://iono.fm/e/1403496</guid>
		<description><![CDATA[The Gang deal with awkward break ups and suggest where to stick all those left over throw pillows. ]]></description>
					<category>Marketing</category>
				<pubDate>Tue, 06 Feb 2024 15:58:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang don't like your ex.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>7:04</itunes:duration>
		<itunes:summary><![CDATA[The Gang deal with awkward break ups and suggest where to stick all those left over throw pillows.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1403496_high.mp3?p=rss" length="6798249" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1403496?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang are stumping the zoo</title>
		<link>https://iono.fm/e/1380808</link>
		<guid isPermaLink="true">https://iono.fm/e/1380808</guid>
		<description><![CDATA[A fresh take on an age old radio promotion gets Nick a lot of parks. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 15 Nov 2023 13:51:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are stumping the zoo</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>12:09</itunes:duration>
		<itunes:summary><![CDATA[A fresh take on an age old radio promotion gets Nick a lot of parks.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1380808_high.mp3?p=rss" length="11674161" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1380808?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang are sneaks.</title>
		<link>https://iono.fm/e/1380768</link>
		<guid isPermaLink="true">https://iono.fm/e/1380768</guid>
		<description><![CDATA[Feefs cooks up a great sneaker promotion. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 15 Nov 2023 13:50:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are sneaks.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>14:29</itunes:duration>
		<itunes:summary><![CDATA[Feefs cooks up a great sneaker promotion.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1380768_high.mp3?p=rss" length="13907734" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1380768?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang Get To Da Choppa.</title>
		<link>https://iono.fm/e/1371367</link>
		<guid isPermaLink="true">https://iono.fm/e/1371367</guid>
		<description><![CDATA[Ricci has so much money he's literally throwing it out of helicopters. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 02 Nov 2023 00:01:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang Get To Da Choppa.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>11:10</itunes:duration>
		<itunes:summary><![CDATA[Ricci has so much money he's literally throwing it out of helicopters.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1371367_high.mp3?p=rss" length="10735842" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1371367?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang are on back-up power.</title>
		<link>https://iono.fm/e/1371432</link>
		<guid isPermaLink="true">https://iono.fm/e/1371432</guid>
		<description><![CDATA[Paulo wont let load shedding get in the way of a radiothon and Justin tapes down his faders. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 18 Oct 2023 17:31:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are on back-up power.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>8:26</itunes:duration>
		<itunes:summary><![CDATA[Paulo wont let load shedding get in the way of a radiothon and Justin tapes down his faders.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1371432_high.mp3?p=rss" length="8103953" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1371432?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang don't trust listeners.</title>
		<link>https://iono.fm/e/1371419</link>
		<guid isPermaLink="true">https://iono.fm/e/1371419</guid>
		<description><![CDATA[Bongani's idea reminds Ricci of a dodgy competition entrant and her dog. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 18 Oct 2023 17:03:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang don't trust listeners.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>11:19</itunes:duration>
		<itunes:summary><![CDATA[Bongani's idea reminds Ricci of a dodgy competition entrant and her dog.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1371419_high.mp3?p=rss" length="10878784" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1371419?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang Pass The Parcel.</title>
		<link>https://iono.fm/e/1371331</link>
		<guid isPermaLink="true">https://iono.fm/e/1371331</guid>
		<description><![CDATA[Justin is already thinking of Christmas but will Ricci, recently returned from Paris, say Oui to his idea. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 18 Oct 2023 14:47:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang Pass The Parcel.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>8:42</itunes:duration>
		<itunes:summary><![CDATA[Justin is already thinking of Christmas but will Ricci, recently returned from Paris, say Oui to his idea.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1371331_high.mp3?p=rss" length="8363506" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1371331?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang go on a road trip with QR Codes</title>
		<link>https://iono.fm/e/1366558</link>
		<guid isPermaLink="true">https://iono.fm/e/1366558</guid>
		<description><![CDATA[Whisper it, but the Gang may have found a way for radio audiences to use QR Codes. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 04 Oct 2023 15:16:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang go on a road trip with QR Codes</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>7:38</itunes:duration>
		<itunes:summary><![CDATA[Whisper it, but the Gang may have found a way for radio audiences to use QR Codes.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1366558_high.mp3?p=rss" length="7338252" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1366558?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang get wordy.</title>
		<link>https://iono.fm/e/1366555</link>
		<guid isPermaLink="true">https://iono.fm/e/1366555</guid>
		<description><![CDATA[A freak lightening storm tried to take out your favourite radio creatives but it could not deter Nick from his love for words. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 04 Oct 2023 15:07:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang get wordy.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>7:49</itunes:duration>
		<itunes:summary><![CDATA[A freak lightening storm tried to take out your favourite radio creatives but it could not deter Nick from his love for words.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1366555_high.mp3?p=rss" length="7505436" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1366555?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang Wine Down</title>
		<link>https://iono.fm/e/1364230</link>
		<guid isPermaLink="true">https://iono.fm/e/1364230</guid>
		<description><![CDATA[Feefs is in the hot seat for the first time and she's feeling comfortable enough to pour some wine.<br />
<br />
Get in touch:<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 27 Sep 2023 16:25:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang Wine Down</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>7:38</itunes:duration>
		<itunes:summary><![CDATA[Feefs is in the hot seat for the first time and she's feeling comfortable enough to pour some wine.

Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1364230_high.mp3?p=rss" length="7329088" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1364230?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang are Greta Thunberg</title>
		<link>https://iono.fm/e/1362362</link>
		<guid isPermaLink="true">https://iono.fm/e/1362362</guid>
		<description><![CDATA[Paulo starts a ''streaming'' station to save water. The Gang and Greta approve.<br />
<br />
Get in touch:<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 21 Sep 2023 12:32:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang are Greta Thunberg</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>8:39</itunes:duration>
		<itunes:summary><![CDATA[Paulo starts a ''streaming'' station to save water. The Gang and Greta approve.

Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1362362_high.mp3?p=rss" length="8311679" type="audio/mpeg" />
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		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1362362?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Gang have radio beef with Feefs</title>
		<link>https://iono.fm/e/1357508</link>
		<guid isPermaLink="true">https://iono.fm/e/1357508</guid>
		<description><![CDATA[In an attempt to get more listeners we tease our spin-off podcast about the latest radio industry gossip - but we know you prefer to hear our concept for mispronounced brand names. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 06 Sep 2023 15:21:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Gang have radio beef with Feefs</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_1357508_20250911_204708_1400.jpeg"/>
		<itunes:duration>6:33</itunes:duration>
		<itunes:summary><![CDATA[In an attempt to get more listeners we tease our spin-off podcast about the latest radio industry gossip - but we know you prefer to hear our concept for mispronounced brand names.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1357508_high.mp3?p=rss" length="6297116" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_1357508_20250911_204708_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1357508?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 31 - The Gang have a Queen</title>
		<link>https://iono.fm/e/1355172</link>
		<guid isPermaLink="true">https://iono.fm/e/1355172</guid>
		<description><![CDATA[Fifi is in the house just in time for Nick to prove that he's The Un-Handy Man.<br />
<br />
Get in touch:<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 30 Aug 2023 21:43:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 31 - The Gang have a Queen</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_1355172_20250911_205123_1400.jpeg"/>
		<itunes:duration>8:49</itunes:duration>
		<itunes:summary><![CDATA[Fifi is in the house just in time for Nick to prove that he's The Un-Handy Man.

Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1355172_high.mp3?p=rss" length="8474265" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_1355172_20250911_205123_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1355172?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 30 - The Gang blames it on Rio</title>
		<link>https://iono.fm/e/1339682</link>
		<guid isPermaLink="true">https://iono.fm/e/1339682</guid>
		<description><![CDATA[The Gang take pot shots at São Paulo, who deserves it for stealing a safe driving concept from those poor Brazilians.<br />
<br />
Get in touch:<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 03 Aug 2023 11:20:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 30 - The Gang blames it on Rio</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>9:22</itunes:duration>
		<itunes:summary><![CDATA[The Gang take pot shots at São Paulo, who deserves it for stealing a safe driving concept from those poor Brazilians.

Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1339682_high.mp3?p=rss" length="9003819" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1339682?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 29 - The Gang unmask a singer</title>
		<link>https://iono.fm/e/1339651</link>
		<guid isPermaLink="true">https://iono.fm/e/1339651</guid>
		<description><![CDATA[Bongani is in the hot seat and finds out that flattery and bad singing gets him nowhere.<br />
<br />
Get in touch:<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 03 Aug 2023 11:17:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 29 - The Gang unmask a singer</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>8:12</itunes:duration>
		<itunes:summary><![CDATA[Bongani is in the hot seat and finds out that flattery and bad singing gets him nowhere.

Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1339651_high.mp3?p=rss" length="7873658" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1339651?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 28 - The Gang go too far</title>
		<link>https://iono.fm/e/1339428</link>
		<guid isPermaLink="true">https://iono.fm/e/1339428</guid>
		<description><![CDATA[Fresh meat Justin pitches his first concept - how many new-boy-spite flushes will he get?<br />
<br />
Get in touch:<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 03 Aug 2023 10:31:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 28 - The Gang go too far</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:04</itunes:duration>
		<itunes:summary><![CDATA[Fresh meat Justin pitches his first concept - how many new-boy-spite flushes will he get?

Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1339428_high.mp3?p=rss" length="5832345" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1339428?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 27 - The Gang has a new member</title>
		<link>https://iono.fm/e/1336356</link>
		<guid isPermaLink="true">https://iono.fm/e/1336356</guid>
		<description><![CDATA[Your favourite radio promotions podcast has a new member and try find out if a dating show will work on radio.<br />
<br />
Get in touch:<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 27 Jul 2023 09:49:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 27 - The Gang has a new member</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_1336356_20250911_211524_1400.jpeg"/>
		<itunes:duration>7:56</itunes:duration>
		<itunes:summary><![CDATA[Your favourite radio promotions podcast has a new member and try find out if a dating show will work on radio.

Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1336356_high.mp3?p=rss" length="6676623" type="audio/mpeg" />
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			  <podcast:source uri="https://dl.iono.fm/epi/prov_1744/epi_1336356_low.mp3?p=rss" />
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	</item>
	<item>
		<title>Episode 26 - The gang are feeders</title>
		<link>https://iono.fm/e/1320427</link>
		<guid isPermaLink="true">https://iono.fm/e/1320427</guid>
		<description><![CDATA[Have everything on the menu... The creative team at Ultimate Media bid farewell to Greg and polish this one into a working promotion for fast food outlets or franchises. <br />
<br />
Get in touch:<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 19 Jul 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 26 - The gang are feeders</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>7:26</itunes:duration>
		<itunes:summary><![CDATA[Have everything on the menu... The creative team at Ultimate Media bid farewell to Greg and polish this one into a working promotion for fast food outlets or franchises. 

Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1320427?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 25 - The gang talk a ball for it all</title>
		<link>https://iono.fm/e/1320418</link>
		<guid isPermaLink="true">https://iono.fm/e/1320418</guid>
		<description><![CDATA[A name really can make a promotion! The creative team at Ultimate Media discuss shutting down the city and a campaign that is ideal for giveaways.<br />
<br />
Get in touch:<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 12 Jul 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 25 - The gang talk a ball for it all</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:38</itunes:duration>
		<itunes:summary><![CDATA[A name really can make a promotion! The creative team at Ultimate Media discuss shutting down the city and a campaign that is ideal for giveaways.

Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1320418_high.mp3?p=rss" length="4740188" type="audio/mpeg" />
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1320418?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 24 - The gang talk bad financial decisions</title>
		<link>https://iono.fm/e/1320413</link>
		<guid isPermaLink="true">https://iono.fm/e/1320413</guid>
		<description><![CDATA[Some bad decisions were made in the creation this week's episode. Beyond the flushing, you'll find that the creative team at Ultimate Media craft a promotion that could work for a financial institution.<br />
<br />
Get in touch:<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 05 Jul 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 24 - The gang talk bad financial decisions</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:46</itunes:duration>
		<itunes:summary><![CDATA[Some bad decisions were made in the creation this week's episode. Beyond the flushing, you'll find that the creative team at Ultimate Media craft a promotion that could work for a financial institution.

Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1320413_high.mp3?p=rss" length="4858314" type="audio/mpeg" />
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						<podcast:alternateEnclosure type="audio/mp3" length="2440858" bitrate="56000" title="Medium quality">
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1320413?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 23 - The gang want you to bring them coffee</title>
		<link>https://iono.fm/e/1320391</link>
		<guid isPermaLink="true">https://iono.fm/e/1320391</guid>
		<description><![CDATA[A little promotion to get you going in the morning! The creative team at Ultimate Media discuss a coffee run promotion that needs the listener to go above and beyond... just don't be latte.<br />
<br />
Get in touch:<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 28 Jun 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 23 - The gang want you to bring them coffee</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>4:58</itunes:duration>
		<itunes:summary><![CDATA[A little promotion to get you going in the morning! The creative team at Ultimate Media discuss a coffee run promotion that needs the listener to go above and beyond... just don't be latte.

Get in touch:
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1320391?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 22 - The gang talks artist interviews</title>
		<link>https://iono.fm/e/1307332</link>
		<guid isPermaLink="true">https://iono.fm/e/1307332</guid>
		<description><![CDATA[Traffic Jams. The creative team at Ultimate Media, discuss a new way to do artist interviews and an album launch. Look out for Greg's gratuitous name drop *cough*<br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 21 Jun 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 22 - The gang talks artist interviews</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>11:35</itunes:duration>
		<itunes:summary><![CDATA[Traffic Jams. The creative team at Ultimate Media, discuss a new way to do artist interviews and an album launch. Look out for Greg's gratuitous name drop *cough*

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1744/epi_1307332_high.mp3?p=rss" length="9732554" type="audio/mpeg" />
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1307332?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 21 - The gang discuss BOT or NOT</title>
		<link>https://iono.fm/e/1307329</link>
		<guid isPermaLink="true">https://iono.fm/e/1307329</guid>
		<description><![CDATA[A modern twist on the old classic 'True or False'. The creative team at Ultimate Media come up with a promotion that plays with AI. Look out for the "The man-made moo"...<br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 14 Jun 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 21 - The gang discuss BOT or NOT</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>4:15</itunes:duration>
		<itunes:summary><![CDATA[A modern twist on the old classic 'True or False'. The creative team at Ultimate Media come up with a promotion that plays with AI. Look out for the "The man-made moo"...

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1307329?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 20 - The gang talk recipes and dating</title>
		<link>https://iono.fm/e/1307326</link>
		<guid isPermaLink="true">https://iono.fm/e/1307326</guid>
		<description><![CDATA[A lot of flushing to be found here! The creative team at Ultimate Media discuss recipes on radio. *Not for sensitive listeners. <br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 07 Jun 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 20 - The gang talk recipes and dating</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>8:23</itunes:duration>
		<itunes:summary><![CDATA[A lot of flushing to be found here! The creative team at Ultimate Media discuss recipes on radio. *Not for sensitive listeners. 

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1307326?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 19 - The gang talk dead air</title>
		<link>https://iono.fm/e/1307322</link>
		<guid isPermaLink="true">https://iono.fm/e/1307322</guid>
		<description><![CDATA["Open up your ears with silence" - What?! <br />
The creative team at Ultimate Media discuss a concept that could suit a 'gender based violence' awareness campaign. <br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 31 May 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 19 - The gang talk dead air</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>7:41</itunes:duration>
		<itunes:summary><![CDATA["Open up your ears with silence" - What?! 
The creative team at Ultimate Media discuss a concept that could suit a 'gender based violence' awareness campaign. 

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1307322?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 18 - The gang want you to BANK it or BURN it.</title>
		<link>https://iono.fm/e/1307319</link>
		<guid isPermaLink="true">https://iono.fm/e/1307319</guid>
		<description><![CDATA[A promotion that won't work in South Africa...or so they say. The creative team at Ultimate Media discuss burning prize money. The audience gets to play Roman Emperor with a thumbs up or down. <br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 24 May 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 18 - The gang want you to BANK it or BURN it.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:29</itunes:duration>
		<itunes:summary><![CDATA[A promotion that won't work in South Africa...or so they say. The creative team at Ultimate Media discuss burning prize money. The audience gets to play Roman Emperor with a thumbs up or down. 

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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			  <podcast:source uri="https://dl.iono.fm/epi/prov_1744/epi_1307319_low.mp3?p=rss" />
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			</podcast:alternateEnclosure>
							<ionofm:thumbnail href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1307319?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 17 - The gang lick it... for a ticket.</title>
		<link>https://iono.fm/e/1310798</link>
		<guid isPermaLink="true">https://iono.fm/e/1310798</guid>
		<description><![CDATA[It rhymes and it works. The creative team at Ultimate Media have a solution for any ticket giveaway.<br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 17 May 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 17 - The gang lick it... for a ticket.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:24</itunes:duration>
		<itunes:summary><![CDATA[It rhymes and it works. The creative team at Ultimate Media have a solution for any ticket giveaway.

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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			</podcast:alternateEnclosure>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1310798?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 16 - The gang solves Mother's Day</title>
		<link>https://iono.fm/e/1307309</link>
		<guid isPermaLink="true">https://iono.fm/e/1307309</guid>
		<description><![CDATA[It started out beige but the Ultimate Media lads came to the rescue. Here's a Mother's Day solution that moms and brands can get behind. <br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 10 May 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 16 - The gang solves Mother's Day</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:39</itunes:duration>
		<itunes:summary><![CDATA[It started out beige but the Ultimate Media lads came to the rescue. Here's a Mother's Day solution that moms and brands can get behind. 

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1307309?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Episode 15 - The gang talk clearance sales</title>
		<link>https://iono.fm/e/1303940</link>
		<guid isPermaLink="true">https://iono.fm/e/1303940</guid>
		<description><![CDATA[What would you like to clear out of your life? The creative team at Ultimate Media have the answers in the form of a radio promotion. A concept that goes from hypnosis to rubbish rugby teams.<br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 03 May 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 15 - The gang talk clearance sales</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:10</itunes:duration>
		<itunes:summary><![CDATA[What would you like to clear out of your life? The creative team at Ultimate Media have the answers in the form of a radio promotion. A concept that goes from hypnosis to rubbish rugby teams.

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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	<item>
		<title>Episode 14 - The gang talk recipes</title>
		<link>https://iono.fm/e/1303934</link>
		<guid isPermaLink="true">https://iono.fm/e/1303934</guid>
		<description><![CDATA["The best idea we've had on this whole series". The creative team at Ultimate Media discuss a local promotion that works for restaurants. Our first 'ALL FLIGHT'.<br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 26 Apr 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 14 - The gang talk recipes</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>4:06</itunes:duration>
		<itunes:summary><![CDATA["The best idea we've had on this whole series". The creative team at Ultimate Media discuss a local promotion that works for restaurants. Our first 'ALL FLIGHT'.

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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	<item>
		<title>Episode 13 - The gang have their first guest</title>
		<link>https://iono.fm/e/1297683</link>
		<guid isPermaLink="true">https://iono.fm/e/1297683</guid>
		<description><![CDATA[Spend on radio rather than tv! The creative team at Ultimate Media invite their boss to join them for an awkward flush session. <br />
<br />
Simon Parkinson (Hot 1027) wants to do a car promotion in May.<br />
<br />
*Please note: Toyota did not sponsor this podcast - as much as we'd love that. <br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 19 Apr 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 13 - The gang have their first guest</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>11:38</itunes:duration>
		<itunes:summary><![CDATA[Spend on radio rather than tv! The creative team at Ultimate Media invite their boss to join them for an awkward flush session. 

Simon Parkinson (Hot 1027) wants to do a car promotion in May.

*Please note: Toyota did not sponsor this podcast - as much as we'd love that. 

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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	<item>
		<title>Episode 12 - The gang want you to quit your day job</title>
		<link>https://iono.fm/e/1297675</link>
		<guid isPermaLink="true">https://iono.fm/e/1297675</guid>
		<description><![CDATA[Imagine a radio station paying your salary for a year? The creative team at Ultimate Media mull over calling it all in. <br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 12 Apr 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 12 - The gang want you to quit your day job</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>9:47</itunes:duration>
		<itunes:summary><![CDATA[Imagine a radio station paying your salary for a year? The creative team at Ultimate Media mull over calling it all in. 

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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	<item>
		<title>Episode 11 - The gang talk time</title>
		<link>https://iono.fm/e/1297672</link>
		<guid isPermaLink="true">https://iono.fm/e/1297672</guid>
		<description><![CDATA[Cash is not king... The creative team at Ultimate Media discuss a radio promotion with a different kind of prize. <br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 05 Apr 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 11 - The gang talk time</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:26</itunes:duration>
		<itunes:summary><![CDATA[Cash is not king... The creative team at Ultimate Media discuss a radio promotion with a different kind of prize. 

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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	<item>
		<title>Episode 10 - The gang do Easter with AirTags</title>
		<link>https://iono.fm/e/1291035</link>
		<guid isPermaLink="true">https://iono.fm/e/1291035</guid>
		<description><![CDATA[The creative team at Ultimate Media discuss a radio Easter egg hunt with a difference... and some logistical difficulties. <br />
<br />
WARNING: Excessive flushing! <br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Fri, 24 Mar 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 10 - The gang do Easter with AirTags</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>7:43</itunes:duration>
		<itunes:summary><![CDATA[The creative team at Ultimate Media discuss a radio Easter egg hunt with a difference... and some logistical difficulties. 

WARNING: Excessive flushing! 

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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	<item>
		<title>Episode 9 - The gang wants to scratch it or win it</title>
		<link>https://iono.fm/e/1288431</link>
		<guid isPermaLink="true">https://iono.fm/e/1288431</guid>
		<description><![CDATA[The creative team at Ultimate Media discuss a promotion that allows you to showcase various destinations easily. Ideal for the hospitality or airline industry.<br />
<br />
A special shoutout to our Project Managers and Production team who make these ideas come alive. <br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Fri, 17 Mar 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 9 - The gang wants to scratch it or win it</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:44</itunes:duration>
		<itunes:summary><![CDATA[The creative team at Ultimate Media discuss a promotion that allows you to showcase various destinations easily. Ideal for the hospitality or airline industry.

A special shoutout to our Project Managers and Production team who make these ideas come alive. 

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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	<item>
		<title>Episode 8 - The gang talk time spent listening</title>
		<link>https://iono.fm/e/1286137</link>
		<guid isPermaLink="true">https://iono.fm/e/1286137</guid>
		<description><![CDATA[The creative team at Ultimate Media discuss a TSL promotion to launch a new phone. <br />
<br />
We'd also like to welcome our first advertiser on The Curse Of The Creative Podcast...Movie Trailer Voice-over Artist Guy.<br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/<br />
<br />
With thanks to Kevin MacLeod for Royalty Free Music (incompetech.com)<br />
Licensed under Creative Commons: By Attribution 4.0 License<br />
http://creativecommons.org/licenses/by/4.0/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Fri, 10 Mar 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 8 - The gang talk time spent listening</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>10:07</itunes:duration>
		<itunes:summary><![CDATA[The creative team at Ultimate Media discuss a TSL promotion to launch a new phone. 

We'd also like to welcome our first advertiser on The Curse Of The Creative Podcast...Movie Trailer Voice-over Artist Guy.

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

With thanks to Kevin MacLeod for Royalty Free Music (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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	<item>
		<title>Episode 7 - The gang makes someone famous</title>
		<link>https://iono.fm/e/1284976</link>
		<guid isPermaLink="true">https://iono.fm/e/1284976</guid>
		<description><![CDATA[The creative team at Ultimate Media learn a new word as they try spice up radio competition prizes. Forget cash... think fame?<br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Fri, 03 Mar 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 7 - The gang makes someone famous</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>5:40</itunes:duration>
		<itunes:summary><![CDATA[The creative team at Ultimate Media learn a new word as they try spice up radio competition prizes. Forget cash... think fame?

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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	<item>
		<title>Episode 6 - The gang do giveaways</title>
		<link>https://iono.fm/e/1283749</link>
		<guid isPermaLink="true">https://iono.fm/e/1283749</guid>
		<description><![CDATA[The creative team at Ultimate Media discuss ticket giveaways. Comedy, concerts, commentating and a little bit of pain*.<br />
<br />
*No listeners were harmed in the recording of this podcast contrary to the content of the episode. <br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Fri, 24 Feb 2023 09:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 6 - The gang do giveaways</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:25</itunes:duration>
		<itunes:summary><![CDATA[The creative team at Ultimate Media discuss ticket giveaways. Comedy, concerts, commentating and a little bit of pain*.

*No listeners were harmed in the recording of this podcast contrary to the content of the episode. 

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<title>Episode 5 - The gang validates first world problems.</title>
		<link>https://iono.fm/e/1276792</link>
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		<description><![CDATA[The creative team at Ultimate Media discuss the *serious* problem in radio. The ideal concept for a brand that doesn't take itself too seriously. <br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Tue, 07 Feb 2023 10:57:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 5 - The gang validates first world problems.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>9:27</itunes:duration>
		<itunes:summary><![CDATA[The creative team at Ultimate Media discuss the *serious* problem in radio. The ideal concept for a brand that doesn't take itself too seriously. 

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<title>Episode 4 - The gang breaks... breaking news.</title>
		<link>https://iono.fm/e/1276788</link>
		<guid isPermaLink="true">https://iono.fm/e/1276788</guid>
		<description><![CDATA[The creative team at Ultimate Media deal with their first expletive and talk about breaking format and breaking news.<br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ ]]></description>
					<category>Marketing</category>
				<pubDate>Tue, 07 Feb 2023 10:54:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 4 - The gang breaks... breaking news.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>8:44</itunes:duration>
		<itunes:summary><![CDATA[The creative team at Ultimate Media deal with their first expletive and talk about breaking format and breaking news.

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<title>Episode 3 - The gang tries to sell a 4x4</title>
		<link>https://iono.fm/e/1276785</link>
		<guid isPermaLink="true">https://iono.fm/e/1276785</guid>
		<description><![CDATA[The creative team at Ultimate Media talk about a car launch idea and have to deal with their first flush.<br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Tue, 07 Feb 2023 10:52:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 3 - The gang tries to sell a 4x4</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>9:51</itunes:duration>
		<itunes:summary><![CDATA[The creative team at Ultimate Media talk about a car launch idea and have to deal with their first flush.

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<title>Episode 2 - The gang goes back to school</title>
		<link>https://iono.fm/e/1276781</link>
		<guid isPermaLink="true">https://iono.fm/e/1276781</guid>
		<description><![CDATA[The creative team at Ultimate Media talk back to school ideas. Kids, cynics and stationary vehicle. <br />
<br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ <a href="https://www.linkedin.com/company/ultimate-media/mycompany/">LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Tue, 07 Feb 2023 10:47:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 2 - The gang goes back to school</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>9:14</itunes:duration>
		<itunes:summary><![CDATA[The creative team at Ultimate Media talk back to school ideas. Kids, cynics and stationary vehicle. 

Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<title>(Trailer) The Curse of The Creative - A radio promotions podcast</title>
		<link>https://iono.fm/e/1276774</link>
		<guid isPermaLink="true">https://iono.fm/e/1276774</guid>
		<description><![CDATA[The Curse Of The Creative is a radio promotions podcast by the creative team at, the audio and radio specialists agency, Ultimate Media.<br />
<br />
Each week they’ll unpack a creative audio solution for your show, station or clients. Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative.<br />
<br />
Join Greg, Bongani, Paulo, Nick and Ricci, each week, as they stumble through the creative world of radio promotions!<br />
<br />
**The opinions expressed in this podcast are personal opinions and not necessarily the thoughts of Ultimate Media** ]]></description>
					<category>Marketing</category>
				<pubDate>Tue, 07 Feb 2023 10:35:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>(Trailer) The Curse of The Creative - A radio promotions podcast</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>trailer</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>1:12</itunes:duration>
		<itunes:summary><![CDATA[The Curse Of The Creative is a radio promotions podcast by the creative team at, the audio and radio specialists agency, Ultimate Media.

Each week they’ll unpack a creative audio solution for your show, station or clients. Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative.

Join Greg, Bongani, Paulo, Nick and Ricci, each week, as they stumble through the creative world of radio promotions!

**The opinions expressed in this podcast are personal opinions and not necessarily the thoughts of Ultimate Media**]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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		<title>Episode 1 – The gang starts a podcast.</title>
		<link>https://iono.fm/e/1275314</link>
		<guid isPermaLink="true">https://iono.fm/e/1275314</guid>
		<description><![CDATA[The creative team at Ultimate Media decide to practice what they preach.<br />
 <br />
Get in touch at greg@ultimatemedia.co.za<br />
Twitter: @UltimateMedia_ZA<br />
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 02 Feb 2023 11:29:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Episode 1 – The gang starts a podcast.</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Paulo Dias</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1744/logo_5236_20250910_202551_1400.jpeg"/>
		<itunes:duration>6:55</itunes:duration>
		<itunes:summary><![CDATA[The creative team at Ultimate Media decide to practice what they preach.
 
Get in touch at greg@ultimatemedia.co.za
Twitter: @UltimateMedia_ZA
LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5236">The Curse of The Creative – An Award-Winning Radio Promotions Podcast.</source>
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