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		<description>Who are the people behind the brands? What are the marketing and business trends both locally and globally? Hosted by advertising icon Reg Lascaris, Marketshare is a broad-based podcast talking to thought leaders and decision makers who have influenced the way brands are built and positioned in the market. Reg Lascaris is the co-founder of TBWA Hunt Lascaris, South Africa’s premier communication and marketing group. He is the former Regional President for Africa, Middle East and Mediterranean Region, board member for TBWA Worldwide and TBWA board in New York. He continues to sit on several boards and consults to major brands. Reg has won numerous prestigious marketing awards including EY Finalist 'Entrepreneur of the Year',  'Person of the Year Award; and the FM 'Lifetime Achievement Award'. He has also co-authored 5 bestselling books with his 6th and most recent book, 'Lessons from the Boot of a Car' being a no.1 bestseller.</description>
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		<pubDate>Mon, 13 Jul 2020 16:21:51 +0200</pubDate>
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				<itunes:subtitle>Whoarethepeoplebehindthebrands?Whatarethemarketingandbusinesstrendsbothlocallyandglobally?HostedbyadvertisingiconRegLascaris, Marketshare is abroad-basedpodcasttalkingtothoughtleadersanddecisionmakerswhohaveinfluencedthe...</itunes:subtitle>
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		<title>Coming soon... Marketshare with Reg Lascaris</title>
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		<description><![CDATA[Who are the people behind the brands? What are the marketing and business trends both locally and globally? Hosted by advertising icon Reg Lascaris, Marketshare is a broad-based podcast talking to thought leaders and decision makers who have influenced the way brands are built and positioned in the market. Coming soon on CliffCentral.com... ]]></description>
					<category>Marketing</category>
				<pubDate>Mon, 13 Jul 2020 16:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Coming soon... Marketshare with Reg Lascaris</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:summary><![CDATA[Who are the people behind the brands? What are the marketing and business trends both locally and globally? Hosted by advertising icon Reg Lascaris, Marketshare is a broad-based podcast talking to thought leaders and decision makers who have influenced the way brands are built and positioned in the market. Coming soon on CliffCentral.com...]]></itunes:summary>
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		<title>People, Passion &amp; Perseverance (Nick Davies)</title>
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		<description><![CDATA[Nick Davies started out in the furniture business, and now he makes sparkling wines. He talks about his journey with Reg Lascaris on this episode of Marketshare, and shares some tips on how to make your small business succeed in an unpredictable world. Plus a few interesting stories from the wonderful world of MCC. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 16 Jul 2020 10:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>1</podcast:episode>
						<itunes:title>People, Passion &amp; Perseverance (Nick Davies)</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>1</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
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		<itunes:summary><![CDATA[Nick Davies started out in the furniture business, and now he makes sparkling wines. He talks about his journey with Reg Lascaris on this episode of Marketshare, and shares some tips on how to make your small business succeed in an unpredictable world. Plus a few interesting stories from the wonderful world of MCC.]]></itunes:summary>
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		<title>Big Change brings Great Opportunity (Josh Dovey)</title>
		<link>https://iono.fm/e/896462</link>
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		<description><![CDATA[Is the traditional media industry collapsing... or is it just changing radically? How has the global pandemic affected an already struggling sector? In a world of influencers and social media boycotts, where should one even spend their marketing budget? Reg speaks to the CEO of OMD Africa, Josh Dovey, to get his take on where things are going. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 23 Jul 2020 09:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>2</podcast:episode>
						<itunes:title>Big Change brings Great Opportunity (Josh Dovey)</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>2</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>19:46</itunes:duration>
		<itunes:summary><![CDATA[Is the traditional media industry collapsing... or is it just changing radically? How has the global pandemic affected an already struggling sector? In a world of influencers and social media boycotts, where should one even spend their marketing budget? Reg speaks to the CEO of OMD Africa, Josh Dovey, to get his take on where things are going.]]></itunes:summary>
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		<title>The Value of a Good Idea (Greig Jansen)</title>
		<link>https://iono.fm/e/900175</link>
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		<description><![CDATA[How valuable is an idea? Probably not at all, unless it's properly executed. Someone who did just that is Greig Jansen. He shares his story of coming up with an idea for a healthier soft drink, and how he grew it into a successful business. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 30 Jul 2020 10:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>3</podcast:episode>
						<itunes:title>The Value of a Good Idea (Greig Jansen)</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>3</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>21:36</itunes:duration>
		<itunes:summary><![CDATA[How valuable is an idea? Probably not at all, unless it's properly executed. Someone who did just that is Greig Jansen. He shares his story of coming up with an idea for a healthier soft drink, and how he grew it into a successful business.]]></itunes:summary>
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		<title>Taking a Leap of Faith (Gavin Heron)</title>
		<link>https://iono.fm/e/903725</link>
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		<description><![CDATA[How does someone who has worked as an advertising strategist all over the world, and run a company in China, turn to rubbish? Gavin Heron took a leap of faith (in his business idea and partners) and recycled himself as an eco-warrior. Gavin tells Reg about the skills he learned from working in advertising for many years, and the new wisdom he has gained after starting a new company with his wife. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 06 Aug 2020 09:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>4</podcast:episode>
						<itunes:title>Taking a Leap of Faith (Gavin Heron)</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>4</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>24:21</itunes:duration>
		<itunes:summary><![CDATA[How does someone who has worked as an advertising strategist all over the world, and run a company in China, turn to rubbish? Gavin Heron took a leap of faith (in his business idea and partners) and recycled himself as an eco-warrior. Gavin tells Reg about the skills he learned from working in advertising for many years, and the new wisdom he has gained after starting a new company with his wife.]]></itunes:summary>
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		<title>The Experience Economy (Esh Naidoo)</title>
		<link>https://iono.fm/e/907112</link>
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		<description><![CDATA[There's a club that unites people from all over the world. And it's the oldest club of its kind that exists. So how does a brand that is synonymous with dining out, wine, and travel survive the current pandemic? Reg Lascaris chats to Esh Naidoo about the oldest charge card in the world. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 13 Aug 2020 09:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>5</podcast:episode>
						<itunes:title>The Experience Economy (Esh Naidoo)</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>5</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>22:40</itunes:duration>
		<itunes:summary><![CDATA[There's a club that unites people from all over the world. And it's the oldest club of its kind that exists. So how does a brand that is synonymous with dining out, wine, and travel survive the current pandemic? Reg Lascaris chats to Esh Naidoo about the oldest charge card in the world.]]></itunes:summary>
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		<title>A Culture Blueprint (Ian Fuhr)</title>
		<link>https://iono.fm/e/911039</link>
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		<description><![CDATA[Is culture more important than strategy? To create a successful business, knowing your purpose is key. It's about putting people before profit, and service before reward. Find out why chasing the money doesn't work, and many other lessons from Ian Fuhr. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 20 Aug 2020 09:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>6</podcast:episode>
						<itunes:title>A Culture Blueprint (Ian Fuhr)</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>6</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_1400.jpeg"/>
		<itunes:duration>26:49</itunes:duration>
		<itunes:summary><![CDATA[Is culture more important than strategy? To create a successful business, knowing your purpose is key. It's about putting people before profit, and service before reward. Find out why chasing the money doesn't work, and many other lessons from Ian Fuhr.]]></itunes:summary>
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		<title>Rebranding a Country (Peter Economides)</title>
		<link>https://iono.fm/e/914708</link>
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		<description><![CDATA[How do you rebuild a country whose government was corrupt, whose economy collapsed, whose unemployment rate was more than 25%... a country whose young people were leaving in droves, looking for new opportunities? No, we're not talking about South Africa - but it took a South African to get the job done.<br />
<br />
This story is the subject of a documentary movie called Freedom Besieged by Canadian director, Panayotis Yannitsos. Apart from Peter Economides, the film features Noam Chomsky, Peter Diamandis (Singularity University), the Greek Prime Minister, Jordan Peterson and others. It is also a case study included in course material at a few major universities, including McGill in Montreal. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 27 Aug 2020 09:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>7</podcast:episode>
						<itunes:title>Rebranding a Country (Peter Economides)</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>7</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>19:53</itunes:duration>
		<itunes:summary><![CDATA[How do you rebuild a country whose government was corrupt, whose economy collapsed, whose unemployment rate was more than 25%... a country whose young people were leaving in droves, looking for new opportunities? No, we're not talking about South Africa - but it took a South African to get the job done.

This story is the subject of a documentary movie called Freedom Besieged by Canadian director, Panayotis Yannitsos. Apart from Peter Economides, the film features Noam Chomsky, Peter Diamandis (Singularity University), the Greek Prime Minister, Jordan Peterson and others. It is also a case study included in course material at a few major universities, including McGill in Montreal.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5498">Marketshare</source>
		<enclosure url="https://dl.iono.fm/epi/prov_179/epi_914708_high.mp3?p=rss" length="16706867" type="audio/mpeg" />
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			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_914708_medium.mp3?p=rss" />
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/914708?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>An Innovative Spirit (Simone Musgrave)</title>
		<link>https://iono.fm/e/918758</link>
		<guid isPermaLink="true">https://iono.fm/e/918758</guid>
		<description><![CDATA[What do you do when facing imminent retrenchment... do you turn to drink? That's exactly what Simone Musgrave did by using her innovative skills to create her own drinks company. Find out how she forged her own path in this male-dominated arena, and how following your passion can lead to your true purpose. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 03 Sep 2020 09:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>8</podcast:episode>
						<itunes:title>An Innovative Spirit (Simone Musgrave)</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>8</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_1400.jpeg"/>
		<itunes:duration>19:34</itunes:duration>
		<itunes:summary><![CDATA[What do you do when facing imminent retrenchment... do you turn to drink? That's exactly what Simone Musgrave did by using her innovative skills to create her own drinks company. Find out how she forged her own path in this male-dominated arena, and how following your passion can lead to your true purpose.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5498">Marketshare</source>
		<enclosure url="https://dl.iono.fm/epi/prov_179/epi_918758_high.mp3?p=rss" length="16444621" type="audio/mpeg" />
								<podcast:alternateEnclosure type="audio/mp3" length="4176375" bitrate="28000" title="Low quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_918758_low.mp3?p=rss" />
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						<podcast:alternateEnclosure type="audio/mp3" length="7316775" bitrate="56000" title="Medium quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_918758_medium.mp3?p=rss" />
			</podcast:alternateEnclosure>
							<ionofm:thumbnail href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/918758?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>On Media, Marketing &amp; Life (Jeremy Maggs)</title>
		<link>https://iono.fm/e/922212</link>
		<guid isPermaLink="true">https://iono.fm/e/922212</guid>
		<description><![CDATA[This week, Reg Lascaris turns the mic on someone who usually asks the questions. Jeremy Maggs is a legendary journalist who has become well known across multiple platforms over the years, and he shares stories and experiences from his life in the media. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 10 Sep 2020 09:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>9</podcast:episode>
						<itunes:title>On Media, Marketing &amp; Life (Jeremy Maggs)</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>9</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_1400.jpeg"/>
		<itunes:duration>28:24</itunes:duration>
		<itunes:summary><![CDATA[This week, Reg Lascaris turns the mic on someone who usually asks the questions. Jeremy Maggs is a legendary journalist who has become well known across multiple platforms over the years, and he shares stories and experiences from his life in the media.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5498">Marketshare</source>
		<enclosure url="https://dl.iono.fm/epi/prov_179/epi_922212_high.mp3?p=rss" length="23862070" type="audio/mpeg" />
								<podcast:alternateEnclosure type="audio/mp3" length="5875679" bitrate="28000" title="Low quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_922212_low.mp3?p=rss" />
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						<podcast:alternateEnclosure type="audio/mp3" length="10467167" bitrate="56000" title="Medium quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_922212_medium.mp3?p=rss" />
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							<ionofm:thumbnail href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/922212?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Open for Business (Sisa Ntshona)</title>
		<link>https://iono.fm/e/926032</link>
		<guid isPermaLink="true">https://iono.fm/e/926032</guid>
		<description><![CDATA[When your industry - the biggest in the world - is facing an existential crisis, who can you bank on to help steady the ship, and ensure that a once growing sector returns to its former place in the South African sun? Reg chats to Sisa Ntshona, the CEO of South African Tourism. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 17 Sep 2020 09:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>10</podcast:episode>
						<itunes:title>Open for Business (Sisa Ntshona)</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>10</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_1400.jpeg"/>
		<itunes:duration>32:28</itunes:duration>
		<itunes:summary><![CDATA[When your industry - the biggest in the world - is facing an existential crisis, who can you bank on to help steady the ship, and ensure that a once growing sector returns to its former place in the South African sun? Reg chats to Sisa Ntshona, the CEO of South African Tourism.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5498">Marketshare</source>
		<enclosure url="https://dl.iono.fm/epi/prov_179/epi_926032_high.mp3?p=rss" length="27278564" type="audio/mpeg" />
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			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_926032_low.mp3?p=rss" />
			</podcast:alternateEnclosure>
						<podcast:alternateEnclosure type="audio/mp3" length="11928578" bitrate="56000" title="Medium quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_926032_medium.mp3?p=rss" />
			</podcast:alternateEnclosure>
							<ionofm:thumbnail href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/926032?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The Science of Creativity (Nathan Reddy &amp; Adam Byars)</title>
		<link>https://iono.fm/e/932802</link>
		<guid isPermaLink="true">https://iono.fm/e/932802</guid>
		<description><![CDATA[They have done brand work for countries, banks, cars, drinks and almost every category that exists. Reg Lascaris speaks to Nathan Reddy and Adam Byars from Grid Worldwide about creativity, agility, brand fragility and the future of advertising. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 01 Oct 2020 09:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>11</podcast:episode>
						<itunes:title>The Science of Creativity (Nathan Reddy &amp; Adam Byars)</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>11</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_1400.jpeg"/>
		<itunes:duration>27:34</itunes:duration>
		<itunes:summary><![CDATA[They have done brand work for countries, banks, cars, drinks and almost every category that exists. Reg Lascaris speaks to Nathan Reddy and Adam Byars from Grid Worldwide about creativity, agility, brand fragility and the future of advertising.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5498">Marketshare</source>
		<enclosure url="https://dl.iono.fm/epi/prov_179/epi_932802_high.mp3?p=rss" length="23164413" type="audio/mpeg" />
								<podcast:alternateEnclosure type="audio/mp3" length="5840933" bitrate="28000" title="Low quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_932802_low.mp3?p=rss" />
			</podcast:alternateEnclosure>
						<podcast:alternateEnclosure type="audio/mp3" length="10380857" bitrate="56000" title="Medium quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_932802_medium.mp3?p=rss" />
			</podcast:alternateEnclosure>
							<ionofm:thumbnail href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/932802?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Purpose beyond Profit (Brett van Aswegen)</title>
		<link>https://iono.fm/e/936354</link>
		<guid isPermaLink="true">https://iono.fm/e/936354</guid>
		<description><![CDATA[Inspired by the fiercely customer centric practices of Amazon’s Jeff Bezos, Brett van Aswegen believes that the purpose of a company cannot be to make profits for shareholders... but that profit should be an outcome. Reg Lascaris delves into the brain of the South African CEO of Wonga. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 08 Oct 2020 09:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>12</podcast:episode>
						<itunes:title>Purpose beyond Profit (Brett van Aswegen)</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>12</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_1400.jpeg"/>
		<itunes:duration>20:33</itunes:duration>
		<itunes:summary><![CDATA[Inspired by the fiercely customer centric practices of Amazon’s Jeff Bezos, Brett van Aswegen believes that the purpose of a company cannot be to make profits for shareholders... but that profit should be an outcome. Reg Lascaris delves into the brain of the South African CEO of Wonga.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5498">Marketshare</source>
		<enclosure url="https://dl.iono.fm/epi/prov_179/epi_936354_high.mp3?p=rss" length="17270829" type="audio/mpeg" />
								<podcast:alternateEnclosure type="audio/mp3" length="4336851" bitrate="28000" title="Low quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_936354_low.mp3?p=rss" />
			</podcast:alternateEnclosure>
						<podcast:alternateEnclosure type="audio/mp3" length="7664271" bitrate="56000" title="Medium quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_936354_medium.mp3?p=rss" />
			</podcast:alternateEnclosure>
							<ionofm:thumbnail href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/936354?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Don't Judge an Accountant by his Cover (Grattan Kirk)</title>
		<link>https://iono.fm/e/1056857</link>
		<guid isPermaLink="true">https://iono.fm/e/1056857</guid>
		<description><![CDATA[How does an Irish accountant become the CEO of South Africa’s largest chain of book stores? Reg chats to Grattan Kirk about the state of reading in the country, how book sales have been impacted by Covid-19, and the future of books in a digital world. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 17 Jun 2021 09:00:00 +0200</pubDate>
				<podcast:season>2</podcast:season>
		<podcast:episode>13</podcast:episode>
						<itunes:title>Don't Judge an Accountant by his Cover (Grattan Kirk)</itunes:title>
		<itunes:season>2</itunes:season>
		<itunes:episode>13</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_1400.jpeg"/>
		<itunes:duration>19:46</itunes:duration>
		<itunes:summary><![CDATA[How does an Irish accountant become the CEO of South Africa’s largest chain of book stores? Reg chats to Grattan Kirk about the state of reading in the country, how book sales have been impacted by Covid-19, and the future of books in a digital world.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5498">Marketshare</source>
		<enclosure url="https://dl.iono.fm/epi/prov_179/epi_1056857_high.mp3?p=rss" length="16606327" type="audio/mpeg" />
								<podcast:alternateEnclosure type="audio/mp3" length="4299075" bitrate="28000" title="Low quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_1056857_low.mp3?p=rss" />
			</podcast:alternateEnclosure>
						<podcast:alternateEnclosure type="audio/mp3" length="8272671" bitrate="56000" title="Medium quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_1056857_medium.mp3?p=rss" />
			</podcast:alternateEnclosure>
							<ionofm:thumbnail href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1056857?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Flexing those Entrepreneurial Muscles (Boris &amp; Sandra Leyck)</title>
		<link>https://iono.fm/e/1067154</link>
		<guid isPermaLink="true">https://iono.fm/e/1067154</guid>
		<description><![CDATA[If someone told you that you could get your perfect body, gain strength and muscle... and all it would take was 20 minutes a week, would you believe them? Well, Boris and Sandra Leyck say they can do exactly this. Join Reg this week as he goes behind the scenes of one of South Africa's fitness franchise success stories. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 01 Jul 2021 09:00:00 +0200</pubDate>
				<podcast:season>2</podcast:season>
		<podcast:episode>14</podcast:episode>
						<itunes:title>Flexing those Entrepreneurial Muscles (Boris &amp; Sandra Leyck)</itunes:title>
		<itunes:season>2</itunes:season>
		<itunes:episode>14</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_1400.jpeg"/>
		<itunes:duration>17:11</itunes:duration>
		<itunes:summary><![CDATA[If someone told you that you could get your perfect body, gain strength and muscle... and all it would take was 20 minutes a week, would you believe them? Well, Boris and Sandra Leyck say they can do exactly this. Join Reg this week as he goes behind the scenes of one of South Africa's fitness franchise success stories.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5498">Marketshare</source>
		<enclosure url="https://dl.iono.fm/epi/prov_179/epi_1067154_high.mp3?p=rss" length="14435077" type="audio/mpeg" />
								<podcast:alternateEnclosure type="audio/mp3" length="3724031" bitrate="28000" title="Low quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_1067154_low.mp3?p=rss" />
			</podcast:alternateEnclosure>
						<podcast:alternateEnclosure type="audio/mp3" length="6610655" bitrate="56000" title="Medium quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_1067154_medium.mp3?p=rss" />
			</podcast:alternateEnclosure>
							<ionofm:thumbnail href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1067154?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>A Business that Improves with Age (Marc Kent)</title>
		<link>https://iono.fm/e/1073162</link>
		<guid isPermaLink="true">https://iono.fm/e/1073162</guid>
		<description><![CDATA[In its simplest form, it's really just fermented grape juice. But what makes this drink complex and extremely enjoyable, is the artist who creates it. Reg Lascaris chats to one of South Africa’s legendary wine makers - Marc Kent. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 15 Jul 2021 09:00:00 +0200</pubDate>
				<podcast:season>2</podcast:season>
		<podcast:episode>15</podcast:episode>
						<itunes:title>A Business that Improves with Age (Marc Kent)</itunes:title>
		<itunes:season>2</itunes:season>
		<itunes:episode>15</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_1400.jpeg"/>
		<itunes:duration>19:38</itunes:duration>
		<itunes:summary><![CDATA[In its simplest form, it's really just fermented grape juice. But what makes this drink complex and extremely enjoyable, is the artist who creates it. Reg Lascaris chats to one of South Africa’s legendary wine makers - Marc Kent.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5498">Marketshare</source>
		<enclosure url="https://dl.iono.fm/epi/prov_179/epi_1073162_high.mp3?p=rss" length="16498783" type="audio/mpeg" />
								<podcast:alternateEnclosure type="audio/mp3" length="4257387" bitrate="28000" title="Low quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_1073162_low.mp3?p=rss" />
			</podcast:alternateEnclosure>
						<podcast:alternateEnclosure type="audio/mp3" length="7622775" bitrate="56000" title="Medium quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_1073162_medium.mp3?p=rss" />
			</podcast:alternateEnclosure>
							<ionofm:thumbnail href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1073162?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Bonus: Branko Brkic (mini episode)</title>
		<link>https://iono.fm/e/1075777</link>
		<guid isPermaLink="true">https://iono.fm/e/1075777</guid>
		<description><![CDATA[Ahead of the release of Reg's full interview with Daily Maverick's Branko Brkic, we're sharing his thoughts on the recent unrest and looting in KwaZulu-Natal and Gauteng, in this special mini bonus episode. ]]></description>
					<category>Marketing</category>
				<pubDate>Wed, 21 Jul 2021 14:00:00 +0200</pubDate>
				<podcast:season>2</podcast:season>
		<podcast:episode>16</podcast:episode>
						<itunes:title>Bonus: Branko Brkic (mini episode)</itunes:title>
		<itunes:season>2</itunes:season>
		<itunes:episode>16</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_1400.jpeg"/>
		<itunes:duration>3:43</itunes:duration>
		<itunes:summary><![CDATA[Ahead of the release of Reg's full interview with Daily Maverick's Branko Brkic, we're sharing his thoughts on the recent unrest and looting in KwaZulu-Natal and Gauteng, in this special mini bonus episode.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/5498">Marketshare</source>
		<enclosure url="https://dl.iono.fm/epi/prov_179/epi_1075777_high.mp3?p=rss" length="3133012" type="audio/mpeg" />
								<podcast:alternateEnclosure type="audio/mp3" length="810592" bitrate="28000" title="Low quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_1075777_low.mp3?p=rss" />
			</podcast:alternateEnclosure>
						<podcast:alternateEnclosure type="audio/mp3" length="1465036" bitrate="56000" title="Medium quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_179/epi_1075777_medium.mp3?p=rss" />
			</podcast:alternateEnclosure>
							<ionofm:thumbnail href="https://cdn.iono.fm/files/p179/logo_5498_20250910_202441_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1075777?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>A True Maverick (Branko Brkic)</title>
		<link>https://iono.fm/e/1079061</link>
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		<description><![CDATA[He came to South Africa in 1991, from what was then known as Yugoslavia, and he has since turned the news industry on its head. Reg speaks to Branko Brkic, editor-in-chief and founder of The Daily Maverick. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 29 Jul 2021 09:00:00 +0200</pubDate>
				<podcast:season>2</podcast:season>
		<podcast:episode>17</podcast:episode>
						<itunes:title>A True Maverick (Branko Brkic)</itunes:title>
		<itunes:season>2</itunes:season>
		<itunes:episode>17</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
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		<itunes:duration>17:57</itunes:duration>
		<itunes:summary><![CDATA[He came to South Africa in 1991, from what was then known as Yugoslavia, and he has since turned the news industry on its head. Reg speaks to Branko Brkic, editor-in-chief and founder of The Daily Maverick.]]></itunes:summary>
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		<title>Signals &amp; Patterns (Anton Musgrave)</title>
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		<description><![CDATA[If someone told you that you could create a better tomorrow by understanding the future, you’d probably agree. But how do we do that? This week, Reg Lascaris speaks to futurist Anton Musgrave. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 12 Aug 2021 09:00:00 +0200</pubDate>
				<podcast:season>2</podcast:season>
		<podcast:episode>18</podcast:episode>
						<itunes:title>Signals &amp; Patterns (Anton Musgrave)</itunes:title>
		<itunes:season>2</itunes:season>
		<itunes:episode>18</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>23:21</itunes:duration>
		<itunes:summary><![CDATA[If someone told you that you could create a better tomorrow by understanding the future, you’d probably agree. But how do we do that? This week, Reg Lascaris speaks to futurist Anton Musgrave.]]></itunes:summary>
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		<title>How to Manifest Success (John Hunt)</title>
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		<description><![CDATA[Their story started way back in 1983 when two young guys, short on cash but big on dreams, decided to start an advertising business. Reg Lascaris and John Hunt take a nostalgic trip back in time, as they discuss some of the campaigns that put their company on the global map. ]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 02 Sep 2021 09:00:00 +0200</pubDate>
				<podcast:season>2</podcast:season>
		<podcast:episode>19</podcast:episode>
						<itunes:title>How to Manifest Success (John Hunt)</itunes:title>
		<itunes:season>2</itunes:season>
		<itunes:episode>19</itunes:episode>
		<itunes:author>Reg Lascaris</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>27:25</itunes:duration>
		<itunes:summary><![CDATA[Their story started way back in 1983 when two young guys, short on cash but big on dreams, decided to start an advertising business. Reg Lascaris and John Hunt take a nostalgic trip back in time, as they discuss some of the campaigns that put their company on the global map.]]></itunes:summary>
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