https://solidgold.co.za Do you want to run more effective direct marketing campaigns? Then listen up. Everlytic is a digital communication platform that gives businesses the tools to create and send bulk, automated, hyper-personalised emails, SMSs, and voice broadcasts. We developed this podcast, Everlytic Bytes, to provide direct marketers with short snippets of value from professionals in the industry. Ready to play? From expert chats, to thought leadership and case studies, this podcast provides you with helpful nuggets of information to advance your campaigns to new heights. Let’s go! Marketing en Mon, 26 Oct 2020 17:34:59 +0200 Thu, 28 Nov 2024 11:21:15 +0200 30 http://blogs.law.harvard.edu/tech/rss iono.fm 2.5.2.0 Solid Gold Podcasts #BeHeard no Monthly feeds@iono.fm (Feed Manager) https://cdn.iono.fm/files/p1036/logo_5847_20250910_202231_1400.jpeg https://solidgold.co.za Do you want to run more effective direct marketing campaigns? Then listen up. Solid Gold Podcasts #BeHeard episodic Solid Gold Podcasts #BeHeard info@solidgold.co.za false ZA https://iono.fm/e/1507060 https://iono.fm/e/1507060
Are you looking to embrace AI and revolutionise how you engage with customers? Yes? Then this episode is for you!

Everlytic has launched the AI Studio featuring WhatsApp — a game-changing tool you can use to build intelligent and interactive chatbots that seamlessly integrate with WhatsApp.

Brand Launch Solutions put our new solution to the test during a three-day live event. Listen as Senior Account Manager Gavin Benade shares his insights, success story, and perspectives on future possibilities with host Daniella Graham from Everlytic’s Marketing Department.

You can be among the first to transform your communication with our AI-powered WhatsApp solution. Get a demo · Learn more about Chatbots and AI Solutions in our blog post · Visit the Everlytic website · website]]> Marketing Thu, 28 Nov 2024 11:15:00 +0200 0 0 #026 Use the Power of AI to Transform Your Communication 0 0 Solid Gold Podcasts #BeHeard full 21:07 Everlytic Bytes https://iono.fm/e/1385562 https://iono.fm/e/1385562
Everlytic has partnered with BreadCrumbs Linguistics once again to publish the fourth marketing report in a series presenting top tips for better email engagement across various industries.

Listen as host Daniella Graham from Everlytic's Marketing Department interviews Leigh Crymble, Head Behavioural Linguist at BreadCrumbs Linguistics, about the new report, which focuses on the education sector. It’s titled, The Language of Learning: How to Optimise Your Education Emails.

Get the scoop on the findings as the pair delve into the best practices you can use to enhance engagement in your education emails. Download Our Free Education Marketing Report · Connect with Everlytic on LinkedIn · Visit the Everlytic website]]> Marketing Wed, 29 Nov 2023 15:00:00 +0200 0 0 #025 Enhance Engagement in Your Education Emails 0 0 Solid Gold Podcasts #BeHeard full 33:13 Everlytic Bytes https://iono.fm/e/1373971 https://iono.fm/e/1373971
Join Daniella Graham from Everlytic’s Marketing Department as she interviews Zuraida Smail, who recently stepped into the Head of Channel Sales role at the company.

You’ll discover the changes Zuraida’s already implemented, how you can become a Channel Partner (hint, it’s super easy!), how the Channel Sales team can help you boost your business, and so much more.

Intrigued? After you’ve taken a listen, you can read more on Everlytic’s website or pop an email to Zuraida on zuraida@everlytic.com – she’d love to chat. Become a Channel Partner · Visit the Everlytic website · Connect with Everlytic on LinkedIn · website]]> Marketing Thu, 26 Oct 2023 10:15:00 +0200 0 0 #024 We Can Help You Grow Your Business 0 0 Solid Gold Podcasts #BeHeard full 9:06 Everlytic Bytes https://iono.fm/e/1349963?v=1 https://iono.fm/e/1349963?v=1
In this episode, Everlytic Senior Copywriter Daniella Graham discusses the findings from our latest marketing report with Behavioural Linguist Leigh Crymble from BreadCrumbs Linguistics. In this report, we analysed the top travel- and tourism-themed emails sent from South African brands via the Everlytic platform, and share insights on the latest travel trends, and tips and tricks to help you increase your email engagement. Get The Report · Connect with Everlytic on LinkedIn · Visit the Everlytic website · website]]> Marketing Wed, 16 Aug 2023 12:00:00 +0200 0 0 #023 Selling Sunsets: Tips for better email engagement in Travel & Tourism 0 0 Solid Gold Podcasts #BeHeard full 18:43 Everlytic Bytes https://iono.fm/e/1317439 https://iono.fm/e/1317439
In this episode, Marketing Manager Cristelle Snyman discusses the new Zapier integration with Ryno Scheepers, Head of Technical Solutions at Everlytic. This integration allows customers to combine Everlytic’s proven multi-channel communication abilities with many of the world’s most trusted online apps while saving development time and resources. Learn more about our new Zapier integration · Visit the Everlytic website · Connect with Everlytic on LinkedIn]]> Marketing Mon, 05 Jun 2023 14:45:00 +0200 0 0 #022 Harness the Power of +5000 Apps 0 0 Solid Gold Podcasts #BeHeard full 13:52 Everlytic Bytes https://iono.fm/e/1295814 https://iono.fm/e/1295814 Every two years, Everlytic analyse the billions of emails sent from their platform to see what the latest engagement benchmarks are. Use these benchmarks to see how your emails compare to the averages in your industry. Get the 2022 Benchmarks Report · Connect with Everlytic on LinkedIn · Visit the Everlytic website · website]]> Marketing Thu, 30 Mar 2023 16:43:00 +0200 0 0 #021 'Back to normal': Shifts in email engagement since 2020 0 0 Solid Gold Podcasts #BeHeard full 24:46 Everlytic Bytes https://iono.fm/e/1261756 https://iono.fm/e/1261756 Connect with Shmuel on LinkedIn · Learn more about Everlytic · website]]> Marketing Fri, 09 Dec 2022 17:26:00 +0200 0 0 #020 Pattern Interruption & Other Pro Email Tips | Shmuel Herschberg 0 0 Solid Gold Podcasts #BeHeard full 29:57 Everlytic Bytes https://iono.fm/e/1254469 https://iono.fm/e/1254469
Migrating something manual to autopilot has obvious timesaving and efficiency-boosting benefits. But it doesn’t stop there. For instance, automation increases productivity, client retention and it personalises the customer experience. But that’s not all, listen up for more great insights. Learn more · website]]> Marketing Tue, 29 Nov 2022 12:00:00 +0200 0 0 #019 Everlytic Growth Journey Level 3: Communication Automator 0 0 Solid Gold Podcasts #BeHeard full 2:43 Everlytic Bytes https://iono.fm/e/1254467 https://iono.fm/e/1254467
This podcast explores level 2, Message Personaliser. This is when you’re already sending bulk communication and are familiar with the foundations of good copy, design, and data management. It’s the step beyond this, when you start creating more engaging experiences with customers using message personalisation. website]]> Marketing Tue, 22 Nov 2022 13:19:00 +0200 0 0 #018 Everlytic Growth Journey Level 2: Message Personaliser 0 0 Solid Gold Podcasts #BeHeard full 3:00 Everlytic Bytes https://iono.fm/e/1243805 https://iono.fm/e/1243805 Tips for Better Email Engagement in Retail · The Multi-Channel Platform for Retail & eCommerce · website]]> Marketing Tue, 25 Oct 2022 11:11:00 +0200 0 0 #017 Five Language Tips For Better Performing Campaigns this Black Friday 0 0 Solid Gold Podcasts #BeHeard full 5:17 Everlytic Bytes https://iono.fm/e/1216510?v=2 https://iono.fm/e/1216510?v=2
The first level of this journey, Bulk Communicator, is when you master the fundamentals of bulk communication. We’ve broken this core level into 3 key areas of understanding: managing your data, creating messages that achieve your goals, and tracking how recipients engage with them. Our MD breaks it down further in our latest podcast The Key Foundations You Need to Master Bulk Communication · Watch the Video · website]]> Marketing Wed, 24 Aug 2022 06:00:00 +0200 0 0 #016 Everlytic Growth Journey Level 1: Bulk Communicator 0 0 Solid Gold Podcasts #BeHeard full 4:31 Everlytic Bytes https://iono.fm/e/1216505?v=1 https://iono.fm/e/1216505?v=1
Many marketers get into bulk communication and just learn the basics – that’s where their journey ends. They don’t know where to start and how to grow, and they miss out on the potential efficiency, engagement, sales, and retention that come with high-quality messaging, personalisation, and automation. If this is this you, your stagnation ends here.

To guide you on how to develop and maximise your bulk communication skills, we’ve created the Everlytic Growth Journey. It’ll help you learn, step by step, how to create and send the best bulk messages possible – and then how to get the most from tools like personalisation and automation. Our MD unpacks this in our latest podcast. The Marketer’s Roadmap to Email Marketing Mastery · Watch the Video · website]]> Marketing Wed, 17 Aug 2022 13:07:00 +0200 0 0 #015 The Everlytic Growth Journey - Explained 0 0 Solid Gold Podcasts #BeHeard full 4:31 Everlytic Bytes https://iono.fm/e/1207180 https://iono.fm/e/1207180 Get the Report · Follow Everlytic on LinkedIn · Follow BreadCrumbs Linguistics on LinkedIn · website]]> Marketing Wed, 27 Jul 2022 06:00:00 +0200 0 0 #014 5 Tips for Better Email Engagement in Retail | Leigh Crymble 0 0 Solid Gold Podcasts #BeHeard full 10:58 Everlytic Bytes https://iono.fm/e/1207182?v=1 https://iono.fm/e/1207182?v=1 The Language of Sales: Behavioural Linguistics in Retail · Follow Everlytic on LinkedIn · Follow BreadCrumbs Linguistics on LinkedIn · website]]> Marketing Wed, 20 Jul 2022 13:00:00 +0200 0 0 #013 Powerful Insights for Email Marketing Success in Retail | Leigh Crymble 0 0 Solid Gold Podcasts #BeHeard full 19:56 Everlytic Bytes https://iono.fm/e/1190611 https://iono.fm/e/1190611 [Video] Make Marketing Matter · Follow Everlytic on LinkedIn · Follow Everlytic on Twitter · Watch on Youtube · website]]> Marketing Mon, 06 Jun 2022 12:53:00 +0200 0 0 #012 Harness Hyper-Personalisation With Three Data-Collection Methods | Candice Lee Reeves 0 0 Solid Gold Podcasts #BeHeard full 7:57 Everlytic Bytes https://iono.fm/e/1177487 https://iono.fm/e/1177487
As communicators, a brand’s main aim of their communications is to persuade a recipient to do something: buy into a brand story, support a product and / or service, and ultimately, become a loyal brand advocate. In this episode we chat to Leigh Crymble, Head Behavioural Linguist at BreadCrumbs Linguistics, to learn more about the science behind creating engaging content that nudges a consumer to action. BreadCrumbs Website · Everlytic LinkedIn · Top Language Tips for Better Emails · Connect with Leigh · website]]> Marketing Wed, 27 Apr 2022 09:49:00 +0200 0 0 #011 Craft Engaging Copy that Nudges Consumers to Action | Leigh Crymble 0 0 Solid Gold Podcasts #BeHeard full 15:01 Everlytic Bytes https://iono.fm/e/1143331 https://iono.fm/e/1143331 Candice's profile on LinkedIn · Everlytic's page on LinkedIn · How to Use Storytelling in Email · Learn more about Everlytic]]> Marketing Tue, 11 Jan 2022 06:00:00 +0200 0 0 #10 A Marketer’s Guide to Customer-Centricity in Email | Candice Lee Reeves 0 0 Solid Gold Podcasts #BeHeard full 17:59 Everlytic Bytes https://iono.fm/e/1126372 https://iono.fm/e/1126372 Learn more about Everlytic · Marketing Guides · The Everlytic Communication Guide · Follow Everlytic on LinkedIn]]> Marketing Mon, 15 Nov 2021 12:23:00 +0200 0 0 #09 Top Trends in Communication Post the Pandemic | Karyn Strybos 0 0 Solid Gold Podcasts #BeHeard full 7:36 Everlytic Bytes https://iono.fm/e/1124262 https://iono.fm/e/1124262
With an influx of advertising on Black Friday, how do you stand out from your competition. Warrick Kernes from The Insaka eCommerce Academy shares some tips for running a successful Black Friday campaign. Learn more about Everlytic · Connect with Warrick · 5 Black Friday Online Marketing Ideas to Boost Your Revenue · Learn more about The Insaka eCommerce Academy]]> Marketing Tue, 09 Nov 2021 13:51:00 +0200 0 0 #08 Running a Successful Black Friday Campaign | Warrick Kernes 0 0 Solid Gold Podcasts #BeHeard full 11:34 Everlytic Bytes https://iono.fm/e/1091847 https://iono.fm/e/1091847
Musa Kalenga takes us through his top 5 tips that you, as a marketer, can do right now to start creating remarkable content that converts. Learn more about Musa Kalenga · Learn more about Everlytic · How to maximise your digital content to grow your business]]> Marketing Fri, 27 Aug 2021 07:23:00 +0200 0 0 #07 5 Tips to Create Remarkable Content | Musa Kalenga 0 0 Solid Gold Podcasts #BeHeard full 6:09 Everlytic Bytes https://iono.fm/e/1037942 https://iono.fm/e/1037942
Musa Kalenga unpacks his thoughts on building a brand that matters through data driven content. Learn more about Musa Kalenga · Connect with Musa on LinkedIn · Learn more about Everlytic · Follow Everlytic on LinkedIn · Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business]]> Marketing Tue, 11 May 2021 18:55:00 +0200 0 0 #06 How to build a brand that matters through data-driven content | Musa Kalenga 0 0 Solid Gold Podcasts #BeHeard full 10:55 Everlytic Bytes https://iono.fm/e/1018302 https://iono.fm/e/1018302
Businesses have a wealth of information at their fingertips but most of us are struggling to access data, make basic sense of it and activate it efficiently. In this episode we unpack how leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. Everlytic website · Data and Automation Strategy]]> Marketing Mon, 05 Apr 2021 06:00:00 +0200 0 0 #05 Making Basic Sense of Data and Automation Strategy | JD Engelbrecht 0 0 Solid Gold Podcasts #BeHeard full 7:39 Everlytic Bytes https://iono.fm/e/1006327 https://iono.fm/e/1006327
Kath Pay unpacks how to marry strategy and tactics to deliver on powerful customer experiences. Everlytic website]]> Marketing Sat, 06 Mar 2021 08:18:00 +0200 0 0 #04 Tips & Tricks on How to Bring Marketing Back to Email Marketing | Kath Pay 0 0 Solid Gold Podcasts #BeHeard full 10:53 Everlytic Bytes https://iono.fm/e/994710 https://iono.fm/e/994710
Kath Pay explores how to move past this to elevate your email campaigns. Connect with Kath on LinkedIn · Holistic email marketing · Kath Pay Website · Everlytic Website]]> Marketing Thu, 11 Feb 2021 11:40:00 +0200 0 0 #03 How to Elevate Email Marketing | Kath Pay 0 0 Solid Gold Podcasts #BeHeard full 18:26 Everlytic Bytes https://iono.fm/e/994706 https://iono.fm/e/994706
We are so pleased to have Elizabeth de Stadler, from Novation Consulting, back with us to chat about the 10 things you can do right now as marketers.
Please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List which we worked on in collaboration with Elizabeth. Connect with Elizabeth on LinkedIn · Novation Consulting · Everlytic Website · POPIA Guide]]> Marketing Thu, 28 Jan 2021 08:00:00 +0200 0 0 #02 POPIA Tips & Tricks | Elizabeth de Stadler 0 0 Solid Gold Podcasts #BeHeard full 9:47 Everlytic Bytes https://iono.fm/e/994705 https://iono.fm/e/994705
It feels like it has been an eternity since POPIA started to be spoken about in 2013, but now it's here and we have less than a year to comply.

What does it mean for the marketing industry?
What are some of the key take-outs?
What can marketers start doing today to ensure they are on track for 1 July 2021?

To learn more about what POPIA means to you as a marketer and the steps to take, please visit our marketing guides page on our website to download our 2020 POPIA Guide: How to Comply Without Killing Your List. Connect with Elizabeth on LinkedIn · Novation Consulting · Everlytic Website · POPIA Guide]]> Marketing Thu, 21 Jan 2021 08:00:00 +0200 0 0 #01 Cutting Through The POPIA Noise | Elizabeth de Stadler 0 0 Solid Gold Podcasts #BeHeard full 6:55 Everlytic Bytes