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		<description>If you have ever scrolled through TikTok, Instagram, or even YouTube... you’ve probably seen some of their content on your screen. Simphiwe Mthethwa and Masheane Sefuthi have candid conversations with some of your favourite content creators about the business of content creation, their creative process, and of course, how much money they are making.</description>
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				<pubDate>Wed, 12 Apr 2023 10:00:00 +0200</pubDate>
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		<description><![CDATA[In their final show of the year, Simphiwe and Mash reflect on some of their favourite moments, what they learned, and plans for 2023. The pair are also joined by Ryan James Tinline, who usually runs the show behind the scenes. ]]></description>
					<category>Society &amp; Culture</category>
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						<itunes:title>2022 Wrap-up</itunes:title>
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					<category>Society &amp; Culture</category>
				<pubDate>Wed, 07 Dec 2022 10:00:00 +0200</pubDate>
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		<description><![CDATA[If you have a YouTube channel, you've probably thought about walking away from it at least once! This week, Simphiwe and Mash engage with award-winning YouTuber, Yolz - who actually did just that. She unpacks her journey of initially creating hair content, to opening up about being honest with herself, and what led to the ultimate decision of leaving YouTube. ]]></description>
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				<pubDate>Wed, 30 Nov 2022 10:00:00 +0200</pubDate>
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		<description><![CDATA[In this episode, Simphiwe and Mash chat with the beauty, lifestyle, and fashion content creator known as ZeeXOnline. With over 7 million views on her YouTube channel, she opens up on how she got started, the amazing benefits of learning the skill of saving, and future plans of applying for the YouTube Black Voices Fund. ]]></description>
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						<itunes:title>The Power of Saving with ZeeXOnline</itunes:title>
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		<title>Creating Couple Content with Siza and Mzwandile</title>
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		<description><![CDATA[Simphiwe and Mash welcome their very first couple on the show, Siza and Mzwandile Ndlovu. With over 4.4 million views on YouTube, the two open up on how they started creating content together, suffering from social anxiety, having an engaging audience called the #GentleGiants, and the benefits of being able to reach out to other content creators for advice. ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 16 Nov 2022 10:00:00 +0200</pubDate>
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						<itunes:title>Creating Couple Content with Siza and Mzwandile</itunes:title>
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		<title>Being a Profitable Content Creator with Thato Rampedi</title>
		<link>https://iono.fm/e/1249662</link>
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		<description><![CDATA[This week we have a digital storyteller who enjoys bringing his memories to life. Thato Rampedi started his content creation journey in 2017, and fast forward a few years, he’s selected to be part of the YouTube Black Voices 2021 class. He opens up about his healing journey, financial stability through receiving funding, and being open to creating couple content again. ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 09 Nov 2022 10:58:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Being a Profitable Content Creator with Thato Rampedi</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Simphiwe Mthethwa and Masheane Sefuthi</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>39:55</itunes:duration>
		<itunes:summary><![CDATA[This week we have a digital storyteller who enjoys bringing his memories to life. Thato Rampedi started his content creation journey in 2017, and fast forward a few years, he’s selected to be part of the YouTube Black Voices 2021 class. He opens up about his healing journey, financial stability through receiving funding, and being open to creating couple content again.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/7549">The Third Draft Podcast</source>
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		<title>Being an Authentic Creator with Foyin Ogunrombi</title>
		<link>https://iono.fm/e/1247139?v=1</link>
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		<description><![CDATA[This week we get to know beauty and lifestyle content creator, Foyin Ogunrombi. She shares how she got into the creator space, being intentional with your posting, and how crucial it is to be authentic... as your audience can spot when you are not being yourself! ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 02 Nov 2022 10:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Being an Authentic Creator with Foyin Ogunrombi</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Simphiwe Mthethwa and Masheane Sefuthi</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_1247139_20250912_002425_1400.jpeg"/>
		<itunes:duration>53:52</itunes:duration>
		<itunes:summary><![CDATA[This week we get to know beauty and lifestyle content creator, Foyin Ogunrombi. She shares how she got into the creator space, being intentional with your posting, and how crucial it is to be authentic... as your audience can spot when you are not being yourself!]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/7549">The Third Draft Podcast</source>
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		<title>Create Content of Value with Zimasa Vabaza</title>
		<link>https://iono.fm/e/1244461</link>
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		<description><![CDATA[This week the team is joined by nerdy creator Zimasa Vabaza. He sheds light on the importance of creating content of value, debunks the theory of "just starting", and shares some dos and don'ts when it comes to working with brands. ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 26 Oct 2022 10:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Create Content of Value with Zimasa Vabaza</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Simphiwe Mthethwa and Masheane Sefuthi</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>56:46</itunes:duration>
		<itunes:summary><![CDATA[This week the team is joined by nerdy creator Zimasa Vabaza. He sheds light on the importance of creating content of value, debunks the theory of "just starting", and shares some dos and don'ts when it comes to working with brands.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/7549">The Third Draft Podcast</source>
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		<title>The Importance of Learning the Craft with God's Butler</title>
		<link>https://iono.fm/e/1240856</link>
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		<description><![CDATA[“We don’t compete, we complement” - God’s Butler. This week the team talks to Tebatso Maapola, better known as God’s Butler on TikTok and Instagram. They unpack the pressures of elevating his vlogs, learning the craft, and the importance of personalising online tutorials. ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 19 Oct 2022 10:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Importance of Learning the Craft with God's Butler</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Simphiwe Mthethwa and Masheane Sefuthi</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_1240856_20250912_003344_1400.jpeg"/>
		<itunes:duration>37:07</itunes:duration>
		<itunes:summary><![CDATA[“We don’t compete, we complement” - God’s Butler. This week the team talks to Tebatso Maapola, better known as God’s Butler on TikTok and Instagram. They unpack the pressures of elevating his vlogs, learning the craft, and the importance of personalising online tutorials.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/7549">The Third Draft Podcast</source>
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		<title>The Creator Economy with Mash and Simphiwe</title>
		<link>https://iono.fm/e/1238184</link>
		<guid isPermaLink="true">https://iono.fm/e/1238184</guid>
		<description><![CDATA[A Third Draft Special with Simphiwe and Mash. A conversation about the creator economy, remaining consistent even when life happens and feeling anxious when it comes to posting your content is had. This includes 5 tips to think about when it comes to the business side of content creation. ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 12 Oct 2022 10:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Creator Economy with Mash and Simphiwe</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Simphiwe Mthethwa and Masheane Sefuthi</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_1238184_20250912_003850_1400.jpeg"/>
		<itunes:duration>33:10</itunes:duration>
		<itunes:summary><![CDATA[A Third Draft Special with Simphiwe and Mash. A conversation about the creator economy, remaining consistent even when life happens and feeling anxious when it comes to posting your content is had. This includes 5 tips to think about when it comes to the business side of content creation.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/7549">The Third Draft Podcast</source>
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		<title>Dealing with Online Jealousy with Abo Booi</title>
		<link>https://iono.fm/e/1235509</link>
		<guid isPermaLink="true">https://iono.fm/e/1235509</guid>
		<description><![CDATA[“If there’s a door, then there’s a way”. This is what visual content creator and photographer Abongwe L. Booi lives by. This week we have an in-depth conversation with Abo about leveraging your niche, how expensive equipment can be, the importance of being consistent - even when no one is watching your content, and dealing with the jealousy of other people’s content going viral. ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 05 Oct 2022 10:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Dealing with Online Jealousy with Abo Booi</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Simphiwe Mthethwa and Masheane Sefuthi</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_1235509_20250912_004257_1400.jpeg"/>
		<itunes:duration>50:37</itunes:duration>
		<itunes:summary><![CDATA[“If there’s a door, then there’s a way”. This is what visual content creator and photographer Abongwe L. Booi lives by. This week we have an in-depth conversation with Abo about leveraging your niche, how expensive equipment can be, the importance of being consistent - even when no one is watching your content, and dealing with the jealousy of other people’s content going viral.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/7549">The Third Draft Podcast</source>
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		<title>The Dangers of being a Content Creator with Quincy</title>
		<link>https://iono.fm/e/1232633</link>
		<guid isPermaLink="true">https://iono.fm/e/1232633</guid>
		<description><![CDATA[Simphiwe and Mash catch up with digital content creator Quincy Jones, whose dance went viral on TikTok last year. He gives us a life update on all the things he has been up to, how he deals with anxiety with regards to his content, and he speaks on the dangers of the content creator space. ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 28 Sep 2022 10:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The Dangers of being a Content Creator with Quincy</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Simphiwe Mthethwa and Masheane Sefuthi</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_1232633_20250912_004659_1400.jpeg"/>
		<itunes:duration>37:40</itunes:duration>
		<itunes:summary><![CDATA[Simphiwe and Mash catch up with digital content creator Quincy Jones, whose dance went viral on TikTok last year. He gives us a life update on all the things he has been up to, how he deals with anxiety with regards to his content, and he speaks on the dangers of the content creator space.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/7549">The Third Draft Podcast</source>
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		<title>All Things Travel with Thobi Rose</title>
		<link>https://iono.fm/e/1229736</link>
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		<description><![CDATA[South African storyteller, and travel/lifestyle content creator, Thobi Rose joins the team to unpack the realities of 'solocations', sex tourism, and how to successfully secure sponsors in order to have the best travel experience. ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 21 Sep 2022 10:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>All Things Travel with Thobi Rose</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Simphiwe Mthethwa and Masheane Sefuthi</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_1229736_20250912_005132_1400.jpeg"/>
		<itunes:duration>39:31</itunes:duration>
		<itunes:summary><![CDATA[South African storyteller, and travel/lifestyle content creator, Thobi Rose joins the team to unpack the realities of 'solocations', sex tourism, and how to successfully secure sponsors in order to have the best travel experience.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/7549">The Third Draft Podcast</source>
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		<title>Primo Baloyi on Becoming Consistent on Social Media</title>
		<link>https://iono.fm/e/1226880</link>
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		<description><![CDATA[Primo Baloyi is a social media superstar, known for his funny videos on TikTok, which have secured his position in the pop culture landscape. The team chats to him about his upbringing, what inspires him, and how he continuously stays on top of his content creation game. ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 14 Sep 2022 10:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Primo Baloyi on Becoming Consistent on Social Media</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Simphiwe Mthethwa and Masheane Sefuthi</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p179/logo_1226880_20250912_005618_1400.jpeg"/>
		<itunes:duration>38:04</itunes:duration>
		<itunes:summary><![CDATA[Primo Baloyi is a social media superstar, known for his funny videos on TikTok, which have secured his position in the pop culture landscape. The team chats to him about his upbringing, what inspires him, and how he continuously stays on top of his content creation game.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/7549">The Third Draft Podcast</source>
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		<title>Dennis Ngango on telling thought-provoking African stories</title>
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		<description><![CDATA[We chat with Dennis Ngango and learn all about how he turned an idea and vision into a hub for thought-provoking and empowering African content. Defining Media is a digital media publisher founded by Dennis in 2015 with the mission to unleash the potential of Africa’s youth through compelling, creative and wholesome storytelling. ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 07 Sep 2022 10:00:00 +0200</pubDate>
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				<source url="https://rss.iono.fm/rss/chan/7549">The Third Draft Podcast</source>
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		<title>The Realities of being a Content Creator with Paballo Kgware</title>
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		<description><![CDATA[A TikTok superstar who is famously known as 'the rich makoti' - Paballo Kgware joins us as our very first guest! She talks about her so-called 'solo dates', and how she loves to romanticise love, how tough it can get financially, and the impact of negative comments on one's mental health. ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 31 Aug 2022 10:00:00 +0200</pubDate>
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						<itunes:title>The Realities of being a Content Creator with Paballo Kgware</itunes:title>
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		<description><![CDATA[If you have ever scrolled through TikTok, Instagram, or even YouTube... you’ve probably seen some of their content on your screen. Simphiwe Mthethwa and Masheane Sefuthi have candid conversations with some of your favourite content creators about the business of content creation, their creative process, and of course, how much money they are making. ]]></description>
					<category>Society &amp; Culture</category>
				<pubDate>Wed, 31 Aug 2022 09:00:00 +0200</pubDate>
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