https://www.dentsuwisdom.com/ At dentsu, we innovate because we are excited about the future and refuse to stay anchored in the past. Our expertise, technology, and creativity enable us to impact our clients’ businesses, build equity, and transform industries. Through our dentsu wisdom series, we share deep insights, innovations, and solutions, engaging with people across Africa and beyond. We connect countries, cultures, and generations, creating new values and enriching businesses while acting in the interests of society. Innovation for us is about leaving a positive mark on the world. Dentsu, Innovating to Impact. Business en Mon, 19 Dec 2022 09:03:49 +0200 Tue, 24 Feb 2026 15:54:25 +0200 30 http://blogs.law.harvard.edu/tech/rss iono.fm 2.5.2.0 Dentsu Wisdom Series no Ingrid von Stein Monthly feeds@iono.fm (Feed Manager) https://cdn.iono.fm/files/p3083/logo_7749_20250909_210218_1400.jpeg https://www.dentsuwisdom.com/ At dentsu, we innovate because we are excited about the future and refuse to stay anchored in the past. Dentsu Wisdom Series episodic Dentsu Wisdom Series ingrid.vonstein@dentsu.com false ZA https://iono.fm/e/1649433 https://iono.fm/e/1649433 The Five Key Trends:
• Escape Velocity – Fantasies, fandoms, and collectibles as comfort in uncertain times.
• Electric Dreams – Emotional entanglements with AI, slow content, and synthetic influencers.
• Trad Lives – A return to nature, rituals, and hyperlocal community.
• Alone Together – New forms of socialising, natural highs, and influencers as cultural glue.
• Analog Futures – Nostalgia, tactile aesthetics, and resistance to algorithmic sameness.
For Africa’s marketers and creators, these aren’t borrowed trends they are raw material. The challenge now is to shape them into stories that don’t just follow global culture but lead it. To read the report: https://www.dentsucreative.com/news/dentsu-creative-trends-report-2026?gad_source=1&gad_campaignid=23392726976&gbraid=0AAAAAozPsF-2Z2a3KGvGIpDxhso5vL2G-&gclid=CjwKCAiAh5XNBhAAEiwA_Bu8FYuEkcQZSsUVS9_lcgFDFbwmIqPQ1E6n78Xfx1hqAi3iQXjliQYRixoCJskQAvD_BwE ]]> Business Tue, 24 Feb 2026 15:41:00 +0200 0 0 The Speed of the Feed_Generative Realities 0 0 Ingrid von Stein full 40:46 Dentsu Wisdom Series https://iono.fm/e/1647419 https://iono.fm/e/1647419 This episode dives into how WhatsApp has evolved from a simple messaging tool into an intelligent business platform, reshaping consumer engagement across Africa. Despite the vast audience, many brands still deliver fragmented experiences that bleed sales and loyalty. Dentsu’s deep API access changes the equation, enabling adaptive, personalised engagement, from click to message ads to one to one conversations and post purchase interactions, effectively turning WhatsApp into a seamless commerce gateway.
Listeners will hear:
• Why WhatsApp is Africa’s low data, high impact solution for mobile first consumers.
• How personalised conversations reduce friction and drive conversions.
• The role of post purchase interactions and broadcasting features in building authentic communities.
• How interaction data enriches marketing strategies across every channel.
#Megan du Toit #dentsu performancemedia #dentsu x #Marcel Swain ]]> Business Wed, 18 Feb 2026 11:16:00 +0200 0 0 WhatsApp: Africa’s Commerce Gateway 0 0 Ingrid von Stein full 11:15 Dentsu Wisdom Series https://iono.fm/e/1641447 https://iono.fm/e/1641447
No more slow surveys, stale PDFs or global proxies. COPO fuses 200 million telco‑verified profiles with 10,000 attributes of human understanding to deliver real data, real Africa, real time. Synthetic personas you can brief, test and challenge instantly.

This isn’t another shiny dashboard. It’s the end of guesswork and the start of evidence‑based creativity. Marketing in Africa has changed forever, the only question is whether you’re keeping up. ]]> Business Mon, 02 Feb 2026 09:22:00 +0200 0 0 Your CONSUMER now lives in your POCKET 0 0 Ingrid von Stein full 17:24 Dentsu Wisdom Series https://iono.fm/e/1621952 https://iono.fm/e/1621952 From music and gaming to advertising and brand strategy, Sizwe argues that culture isn’t a trend to chase but a way of life and a powerful tool for connection. Using a vivid car analogy, he explains how brands can select the right “vehicle” to reach their audience, respect the value of culture, and invest in authentic relationships rather than transactional shortcuts.
We explore:
• What culture really means and why it matters for brands
• The first steps for brands to play in culture without faking it
• Lessons from BRANDS and other successful cultural activations
• How agencies and media teams can better serve clients by embracing cultural fluency.
If you’ve ever wondered how to make your brand relevant in today’s fast-moving world, this episode is your roadmap. ]]> Business Tue, 25 Nov 2025 11:25:00 +0200 0 0 Culture as the Ultimate Brand Vehicle 0 0 Ingrid von Stein full 53:30 Dentsu Wisdom Series https://iono.fm/e/1611949 https://iono.fm/e/1611949
Debbie reflects on failure, resilience, and the enduring role of hope in creative work. She shares her perspective on what defines a truly successful brand, the moral responsibilities of designers, and the delicate balance between authenticity and narrative construction in branding.
Listeners will gain insights into Debbie’s views on the evolving relationship between consumers and brands, the lessons from infamous rebranding missteps, and how creative people find meaning not in accolades, but in the act of making itself.
A rich, reflective conversation about purpose, vulnerability, and the craft of creating lasting impact. ]]> Business Tue, 28 Oct 2025 08:31:00 +0200 0 0 Design, Resilience, and the Art of Meaning 0 0 Ingrid von Stein full 1:02:18 Dentsu Wisdom Series https://iono.fm/e/1610659 https://iono.fm/e/1610659
Recorded live at Loeries Creative Week 2025, this conversation dives into the economics of culture; unpacking how creativity, artistry, and authentic collaboration are transforming brand value. Hear from leading marketers, cultural strategists, and creators as they reveal how cultural capital is becoming one of the most powerful currencies in business today.
Panel:
Desh Govender (moderator) - L'Oreal Luxe SA
Jaquie Mumati - EDP Director Marketing, NCBA Group Kenya
Emeke Okeke - Group Exec Chairman & CEO, Media-Fuse Dentsu Nigeria
Ifeoma Agu - Head of Culture & Advocacy, Diageo South West & Central Africa
Jochen Bischoff - Head of Global Business, TikTok
Bronwyn Pretorius - CMO, Ackermans
Luca Gallarelli - Group CEO, TBWA SA

Thank you to The Loeries for providing the audio ]]> Business Thu, 23 Oct 2025 12:19:00 +0200 0 0 The Business of Belonging – Measuring What Matters Most 0 0 Ingrid von Stein full 56:35 Dentsu Wisdom Series https://iono.fm/e/1610629 https://iono.fm/e/1610629
In this episode of Culture at the Core, hosted by MIC and dentsu X and powered by the dentsu Wisdom Series, we take a closer look at how creativity and culture drive economic and emotional value. Recorded at Loeries Creative Week 2025, this session brings together bold voices from marketing, media, and culture to uncover how belonging and creative expression are shaping the brands of tomorrow.
Panel:
TJ Njozela (moderator) - ECD, Dentsu Creative SA
Nadia Jaftha - Co-Founder & Creator, Ace Labs/Smile Bar SA
Andile Dlamini - Founder, Broke SA
Nikho Rudah - Strategy Lead, Dentsu/Redstar (AME) SA
Jina Min - Senior Manager, Commerce & Streaming Partnerships, Empire Africa
Elene Hudson, Co-Founder & CCD, Hudson Born S
Thank you to The Loeries for providing the audio ]]> Business Thu, 23 Oct 2025 12:08:00 +0200 0 0 From Art to Influence: The Real Value of Cultural Capital 0 0 Ingrid von Stein full 50:39 Dentsu Wisdom Series https://iono.fm/e/1593003 https://iono.fm/e/1593003
With razor-sharp insight and unapologetic authenticity, Carly shares how she’s helping dismantle gender bias in gaming, building grassroots E-Sports ecosystems, and turning mobile gaming into Africa’s next big tech frontier. She also dives into the power of brand-creator partnerships, the rise of content-gaming hybrids, and the bold moves that are reshaping the industry.

Whether you're a gamer, a marketer, or a woman looking to carve out space in digital culture this episode is your call to action. Because the future isn’t just female. It’s fierce, fearless, and fully loaded. ]]> Business Tue, 02 Sep 2025 12:29:00 +0200 0 0 The Future is Female and she's Gaming It! 0 0 Ingrid von Stein full 15:02 Dentsu Wisdom Series https://iono.fm/e/1584164 https://iono.fm/e/1584164 Joseph Temitope, better known as TJ unpacks the stark disparities and untapped potential of African representation at the Cannes Lions International Festival of Creativity.

Drawing from his personal journey as both juror and delegate, TJ reflects on what it truly takes for African creatives to break through global barriers.
“At Cannes Lions, I saw the world’s best creativity and felt Africa’s absence.”
This honest reflection challenges the industry to move beyond token wins and towards meaningful participation and measurable impact. It’s not about trophies it’s about legacy, identity, and the courage to create change.
“Not in talent. Not in ideas. But in ownership and impact.
We must stop waiting to be recognised and start innovating to impact.
Our work must drive participation, spark involvement, and make a measurable difference in society.”

Only the Brave Make Impact.
Let’s build together. Pitch together. Win together.
Let’s show up with the audacity to make a difference.
Because Cannes isn’t just about awards it’s about influence.
And Africa’s time? It’s now.
#FromSilenceToImpact #InnovatingToImpact #OnlyTheBraveMakeImpact #OnlyTheBraveAreLions #AfricanCreativity #CannesLions #CreativeLeadership #dentsuAfrica ]]> Business Thu, 07 Aug 2025 08:46:00 +0200 0 0 Only the Brave Make Impact: Africa’s Creative Reckoning at Cannes 0 0 Ingrid von Stein full 35:21 Dentsu Wisdom Series https://iono.fm/e/1580481 https://iono.fm/e/1580481
As the region enters the algorithmic era, traditional marketing levers are losing traction. Attention is fragmented, media is decentralised, and cultural nuance is non-negotiable. So how are Africa’s most forward-thinking brands cutting through?

*and yes, our podcast production is assisted by A.I
We explore how CMOs are embracing mobile-first behaviours, informal economies, and AI-powered platforms to design experiences that are anything but average. From Swahili-language chatbots to Afrobeat-infused storytelling, distinctiveness is no longer a nice-to-have—it’s the growth strategy.

Tune in to discover how brands are moving beyond impressions to build ecosystems of relevance, resonance, and cultural impact. If you’re ready to challenge convention and unlock growth in one of the world’s most dynamic regions, this episode is your blueprint.

🎙️ Press play to go beyond the algorithm and into the future of African brand experience. ]]> Business Mon, 28 Jul 2025 11:48:00 +0200 0 0 Beyond the Algorithm: How African Brands Are Rewriting the Rules of Growth 0 0 Ingrid von Stein full 14:28 Dentsu Wisdom Series https://iono.fm/e/1567389 https://iono.fm/e/1567389
More than just a chat about music, this is a masterclass in mindset. Themba unpacks the power of cultural curiosity, the grind behind the glamour, and why building a strong foundation is key to long-term success. Whether you’re a creative, a marketer, or someone chasing global ambitions, this is 26 minutes and 26 seconds of wisdom, rhythm, and pure inspiration. ]]> Business Wed, 18 Jun 2025 14:18:00 +0200 0 0 Global Beats, Local Roots: Themba on Music, Mindset, and Making It Worldwide 0 0 Ingrid von Stein full 26:27 Dentsu Wisdom Series https://iono.fm/e/1553744 https://iono.fm/e/1553744
We examine the reasons behind this reluctance, including the perception of international podcasts as more prestigious and the unfamiliarity with the podcasting medium among local businesses. Additionally, we discuss the difficulties in measuring return on investment (ROI) in podcast advertising.

However, the argument for investing in local podcasts is compelling. Genuine engagement, targeted reach, and economic empowerment are just a few of the benefits. With South Africa's podcast ad revenue expected to rise to USD 397.2 million by 2030, now is the ideal time for brands to embrace this powerful medium.

Join us as we explore how African businesses can forge meaningful connections with listeners and contribute to the growth of the region's digital ecosystem.

This podcast was assisted by AI, and our presenters are Anthony Shapiro and Indiana West.
www.dentsuwisdom.com ]]> Business Thu, 08 May 2025 08:51:00 +0200 0 0 $400 Billion Opportunity: Why Aren’t African Brands Advertising on African Podcasts? 0 0 Ingrid von Stein full 5:49 Dentsu Wisdom Series https://iono.fm/e/1543997 https://iono.fm/e/1543997 In today’s evolving business landscape, transformation is no longer a choice—it’s an imperative. Organisations that fail to adapt risk obsolescence, while those embracing Business Transformation (BX) are leading the way in innovation, resilience, and sustainable growth.
To better understand BX and how businesses can navigate this complex journey, we spoke with Wendy Case and Johan Walters from dentsu BX. Unlike a traditional agency, dentsu BX acts as a transformation partner—working alongside businesses to reimagine how they operate, compete, and grow.
What Defines Business Transformation? BX is about more than just digital upgrades or customer experience (CX) enhancements. It’s a holistic shift in how businesses think, function, and deliver value.
Key pillars of successful BX include:
The Human Factor – Technology alone doesn’t drive transformation. Empowered employees, strong leadership, and a culture that embraces change are fundamental to long-term success.
Beyond Customer Experience – True transformation extends beyond CX to include operational models, company culture, and leadership approaches that drive lasting impact.
Agility is Non-Negotiable – Market dynamics are shifting faster than ever. Businesses that embed adaptability into their core are better positioned to respond to challenges and capitalise on opportunities.
Data-Driven Decision Making – Real transformation is guided by insights, not instincts. Businesses leveraging real-time data can make smarter, faster, and more effective strategic decisions.
Sustainability and Purpose Matter – Consumers and stakeholders now expect more. Purpose-driven transformation, with sustainability at its heart, is shaping the future of business success.
At dentsu BX, the focus is on partnership, not prescription. By working collaboratively with clients, the dentsu BX team helps businesses navigate transformation with clarity, strategy, and a people-first approach.
BX is about reimagining how businesses operate to stay relevant, resilient, and ready for the future. For organisations looking to lead, the time to transform is now.
www.dentsuwisdom.com
* Note: We have harnessed AI to assist with the making of this podcast episode. ]]> Business Mon, 07 Apr 2025 09:11:00 +0200 0 0 The Truth About Business Transformation and Why Most Get It Wrong 0 0 Ingrid von Stein full 21:40 Dentsu Wisdom Series https://iono.fm/e/1537916 https://iono.fm/e/1537916 To connect: samantha.stevens@dentsu.com ]]> Business Tue, 18 Mar 2025 13:15:00 +0200 0 0 The Art of Craft isn’t just a skill – it’s a revolution _ Dentsu Creative Design 0 0 Ingrid von Stein full 19:22 Dentsu Wisdom Series https://iono.fm/e/1530324 https://iono.fm/e/1530324
For decades, CPG brands mastered the art of mass media, building mental and physical availability through shared scale. But today’s landscape is unrecognizable—algorithms now dictate what consumers see, shaping every experience.

So, how do brands cut through the noise and capture attention in this new world?

In this must-listen podcast, Carat unpacks the seismic shift from broadcast to algorithmic media, revealing the new playbook for success. Tune in to discover:

✅ How algorithms are rewriting the rules of CPG marketing
✅ The new path to mental & physical availability
✅ Strategies to create brand fame in an era of fragmentation

The game has changed—are you ready to win? Listen now! 🎙️🚀
Download the full report: https://www.carat.com/thoughts-and-views/cpg-marketing-at-the-algorithmic-crossroads ]]> Business Mon, 24 Feb 2025 09:36:00 +0200 0 0 Adapt, Thrive and Win - CPG Marketing at the Algorithmic Crossroads 0 0 Ingrid von Stein full 17:05 Dentsu Wisdom Series https://iono.fm/e/1515705 https://iono.fm/e/1515705 www.dentsuwisdom.com ]]> Business Tue, 07 Jan 2025 07:58:00 +0200 0 0 Africa is not a country 0 0 Ingrid von Stein full 2:57 Dentsu Wisdom Series https://iono.fm/e/1501078 https://iono.fm/e/1501078 If you're ready to sharpen your strategy, boost creativity, and ignite true growth, dive in. This is the conversation that could transform your brand.
www.dentsuwisdom.com / dentsu - Innovating to Impact ]]> Business Mon, 11 Nov 2024 08:12:00 +0200 0 0 10 Rules to Make Your Brand Unstoppable! 0 0 Ingrid von Stein full 25:34 Dentsu Wisdom Series https://iono.fm/e/1488210 https://iono.fm/e/1488210 Discover how to harness Transformative Creativity to drive growth and stay ahead in the ever-evolving creative industry.
Join Dawn Rowlands, CEO of Dentsu Africa, as she hosts an enlightening discussion with industry visionaries:
• Patricia McDonald, Chief Strategy Officer, Dentsu Creative, Global/EMEA
• Nkanyezi Masango, Chief Creative Officer, Dentsu South Africa
• Sechaba Molefe, Dentsu Data Labs, SSA
Tune in to explore:
• Are your strategies aligned with industry trends?
• Will your marketing investments yield the desired returns?
• Where should you seek your next big inspiration?
Don’t miss this opportunity to gain invaluable insights and elevate your marketing game. ]]> Business Wed, 02 Oct 2024 13:11:00 +0200 0 0 What Keeps CMOs Up at Night? DENTSU CREATIVE CMO Survey 2024 0 0 Ingrid von Stein full 44:02 Dentsu Wisdom Series https://iono.fm/e/1485682 https://iono.fm/e/1485682
In this episode of the dentsu wisdom series, we have Chishimba Musonda, Managing Director of Dentsu Zambia, and Samantha Kipury, Managing Director of Dentsu Kenya, discussing the Representation of Women in the Media.
They cover portrayals in African media, workplace challenges, and career disparities, also addressing the underrepresentation of women’s voices and offer solutions to support women in media.

#dentsu #dentsuwisdom #media #digital #ai #marketing #advertising

links to reports discussed - https://www.mckinsey.com/featured-insights/employment-and-growth/how-advancing-womens-equality-can-add-12-trillion-to-global-growth

https://www.worldbank.org/en/news/press-release/2018/05/30/globally-countries-lose-160-trillion-in-wealth-due-to-earnings-gaps-between-women-and-men
https://www.americanprogress.org/article/playbook-for-the-advancement-of-women-in-the-economy/closing-the-gender-pay-gap/ ]]> Business Wed, 25 Sep 2024 08:36:00 +0200 0 0 Empowering Women’s Voices in African Media 0 0 Ingrid von Stein full 25:52 true Dentsu Wisdom Series https://iono.fm/e/1475512 https://iono.fm/e/1475512 Host: Graham Deneys, Chief Strategy Officer, Media Brands, dentsu
Guests: David Bassett, Lumen & Michelle Randall – Head ]]> Business Thu, 29 Aug 2024 10:09:00 +0200 0 0 The Evolution of Attention Economics 0 0 Ingrid von Stein full 31:54 Dentsu Wisdom Series https://iono.fm/e/1469454 https://iono.fm/e/1469454 Business Sun, 11 Aug 2024 11:04:00 +0200 0 0 Tapping into African culture 0 0 Ingrid von Stein full 13:07 Dentsu Wisdom Series https://iono.fm/e/1449963 https://iono.fm/e/1449963 Despite the allure of short-term gains, the importance of a long-term vision is paramount. Celebrating a decade of partnership in Nigeria with MediaFuse, we reflect on barriers impeding African creativity and the need for deeper engagement with the region's unique creative essence.
Africa is on the cusp of a cultural revolution, scaling at an unparalleled pace and generating global political tension. Accurate representation in advertising and communications is vital as we advance with cutting-edge technologies like generative AI. Amidst economic pressures, strategic partnerships and genuine brand engagement have become essential.
Innovation is our industry's superpower, driving meaningful change through borderless creativity. The current market dynamics offer a unique moment for us to emerge as problem solvers. Yet, business leaders must navigate rising technology costs, with tech budgets consuming 20-30% of revenue in many instances, necessitating careful investment decisions.
Radical collaboration within businesses is essential for relevance and meaningful outcomes. AI enables personalisation at scale, breaking down silos and necessitating integrated efforts across various divisions like sponsorship and digital media.
Africa must shift from copying best practices to driving localised innovation.
At Dentsu, we are people-focused, driving transformations that shape society. Our recent work with Trophy, which won the AB InBev Grand Prix, underscores the importance of bravery in creative endeavours. This campaign, driven by local insight, led to significant societal impact and market share growth.
Investing in high-quality craft is crucial for both global and local recognition. As media rapidly evolves, digital media now surpasses traditional forms. Embracing technology in advertising and leveraging influencer marketing, shoppability, and data-driven personalisation will steer future growth.
African culture, from music to fashion, is gaining global appreciation. By embracing radical collaboration, investing in quality, and leveraging technology, Africa can lead the world in creativity and innovation.
Tune into our podcast to explore more about how Africa's creative future is shaping global trends and leading the way through innovation and collaboration.
Dawn Rowlands, CEO, dentsu Africa ]]> Business Tue, 11 Jun 2024 10:14:00 +0200 0 0 Africa's Creative Future: Leading the World Through Innovation and Collaboration 0 0 Ingrid von Stein full 37:32 Dentsu Wisdom Series https://iono.fm/e/1442853 https://iono.fm/e/1442853
Hosted by dentsu school of influencers, Lucky Sekome and Azhar Abrams – welcome to the dentsu wisdom series. ]]> Business Mon, 20 May 2024 07:56:00 +0200 0 0 Empowering the Pitch: Romaney Pinnock on Leadership, Earnings, and Global Comparisons in Women's Football 0 0 Ingrid von Stein full 23:11 Dentsu Wisdom Series https://iono.fm/e/1434786 https://iono.fm/e/1434786 Welcome to our podcast, where we explore influencer marketing, focusing on the dentsu School of Influence. In our studio, two influencers and the school's founder discuss its inception, operations, and uniqueness.

The school aims to nurture South Africa's emerging influencers, acknowledging their ability to shape discourse and societal change. The eight-month program intensively develops participants' skills, connections, and mentorship in content creation, brand collaboration, financial management, and legal aspects.

Selection criteria were rigorous, emphasizing drive, creativity, and potential influence. Guided by industry experts, students aim to create impactful content while being mindful of their audience's influence. Top performers may continue their journey with dentsu and its partners, unlocking further opportunities.

Host: Ingrid von Stein
Guests: Emma Odendaal, Content Strategy Director, dentsu creative and two of the influencers – Tiffany Fortuin and Ntiyiso Mkhabela ]]> Business Wed, 24 Apr 2024 08:30:00 +0200 0 0 The skill of INFLUENCE_dentsu School of Influence 0 0 Ingrid von Stein full 29:22 Dentsu Wisdom Series https://iono.fm/e/1431904 https://iono.fm/e/1431904 The panellists on this conversation are:
Lerina Biermann -Group Managing Director, dentsu MEDIA SA
Chris Madison – CEO, dentsu Kenya
Andre Andrade - CEO, dentsu EMEA
Michelle Randall - HEED
Michael Zylstra – CEO, dentsu creative, SSA
Samantha Kapury – MD, dentsu Kenya ]]> Business Mon, 15 Apr 2024 11:34:00 +0200 0 0 What does the AGENCY of the future look like? 0 0 Ingrid von Stein full 26:22 Dentsu Wisdom Series https://iono.fm/e/1421576 https://iono.fm/e/1421576 For those of you who don’t know who Orlando Wood is – he is the Chief Innovation Officer for System 1 Group and the author of 2 best selling industry books,

LEMON – How the advertising brain turned sour and LOOK OUT - An advertising guide for a world that’s turning inwards.
Orlando chats to us about the study of attention and its implications for advertising.
He describes how our attention narrows following periods of technological disruption and how this can result in increased levels of detachment, fear, aggression, and how culture is turning inwards. ]]> Business Wed, 03 Apr 2024 09:16:00 +0200 0 0 Making a Creative Impact_dentsu wisdom series_Orlando Wood 0 0 Ingrid von Stein full 28:33 Dentsu Wisdom Series https://iono.fm/e/1409645 https://iono.fm/e/1409645
What was the strategic approach by platform developer, Lukhanyo Dyosopu, founder of Light-tech Media Solutions, and what key industry challenges did he identify; was the system built and how does it operate, are key questions being asked.

Dentsu hosts a bi-weekly podcast show, dentsu Wisdom series, and they connected with Dyosopu to delve into the journey, development, and mechanics of OOH Marketplace. Joining the conversation is Donald Mokgale, business director, dentsu, to share why dentsu worked very closely to help perfect the system and the unique challenges that small black-owned media businesses face. ]]> Business Sat, 24 Feb 2024 13:16:00 +0200 0 0 Uniquely African solutions to African challenges - OOH Marketplace 0 0 Ingrid von Stein full 25:31 Dentsu Wisdom Series https://iono.fm/e/1393418 https://iono.fm/e/1393418
This discussion revealed that humour is more than just entertainment; it acts as a link between businesses and their audiences, incorporating relatable stories into brands.

Tumi Morake, an innovative international comedian, shared her journey and the universal aspect of humour. Her experiences highlighted how comedy’s shared language brings cultures together and removes boundaries.
Beyond the stage, Morake emphasised humour’s strategic value in business, showing how it can bring lightness to challenges. With Morake showcasing the blend of comedy and global business, the event highlighted comedy’s ability to unite, resonate, and connect in a meaningful way. ]]> Business Mon, 08 Jan 2024 07:58:00 +0200 0 0 COMEDIAN TUMI MORAKE ON COMEDY AS AN ART-FORM IN BUSINESS, MARKETING AND ADVERTISING 0 0 Ingrid von Stein full 28:31 Dentsu Wisdom Series https://iono.fm/e/1383525 https://iono.fm/e/1383525
Dentsu invited industry expert, Michele Thackwray, AmaKonekXin in to share some key insights, tips, advice and opportunities into this incredibe economy. ]]> Business Thu, 23 Nov 2023 09:40:00 +0200 0 0 eKASI - Africa's largest formal, yet informal economy 0 0 Ingrid von Stein full 27:26 Dentsu Wisdom Series https://iono.fm/e/1371750 https://iono.fm/e/1371750 To listen to previous shows please visit www.dentsuwisdom.com ]]> Business Thu, 19 Oct 2023 13:27:00 +0200 0 0 Marketers are in the BUSINESS OF HAPPINESS 0 0 Ingrid von Stein full 32:55 Dentsu Wisdom Series https://iono.fm/e/1359309 https://iono.fm/e/1359309 Embrace AI as a business ally, and you'll unlock unprecedented efficiency, innovation, and growth.
Join Sherman Gallie, SEO Director, Dentsu Performance and Alex Pryor, Head of Digital Innovation, EOH, Tech Speaker and author of RISKING IRRELEVANCE. ]]> Business Tue, 12 Sep 2023 13:00:00 +0200 0 0 MAXIMISING AI IN BUSINESS 0 0 Ingrid von Stein full 30:13 Dentsu Wisdom Series https://iono.fm/e/1357342 https://iono.fm/e/1357342 Business Wed, 06 Sep 2023 09:45:00 +0200 0 0 Is tech the engine of the 21st century marketing practice? 0 0 Ingrid von Stein full 54:07 Dentsu Wisdom Series https://iono.fm/e/1353849 https://iono.fm/e/1353849
Comedy has the unique ability to break down barriers, create relatability, and make a lasting impression. Yamba Mbizule, Regional Network Director at dentsu africa, recently had an insightful conversation with Tumi Morake, a successful actress, writer, and global comedian, as part of dentsu Wisdom. This discussion revealed that humour is more than just entertainment; it acts as a link between businesses and their audiences, incorporating relatable stories into brands.

Tumi Morake, an innovative international comedian, shared her journey and the universal aspect of humour. Her experiences highlighted how comedy's shared language brings cultures together and removes boundaries. Beyond the stage, Morake emphasized humour’s strategic value in business, showing how it can bring lightness to challenges. With Morake showcasing the blend of comedy and global business, the event highlighted comedy's ability to unite, resonate, and connect in a meaningful way. ]]> Business Sun, 27 Aug 2023 11:04:00 +0200 0 0 Cracking the Code: Comedy's Role in Business Audience Engagement 0 0 Ingrid von Stein full 28:31 Dentsu Wisdom Series https://iono.fm/e/1336597 https://iono.fm/e/1336597
Should brands want to connect with a Kenyan audience, then this is definitely the digital social space you want to be seen and heard. ]]> Business Thu, 27 Jul 2023 16:40:00 +0200 0 0 Why Kenya rocks on X (Twitter) in Africa #KOT 0 0 Ingrid von Stein full 21:10 Dentsu Wisdom Series https://iono.fm/e/1331719 https://iono.fm/e/1331719
Amapiano's rise to global fame is undeniable, from dominating South African townships to garnering over 600 million views on TikTok. For us, this presents an unparalleled opportunity to tap into its vibrant energy and connect with our consumers on a deeper level. By incorporating Amapiano into advertisements, events, and social media campaigns, we can create authentic emotional connections that leave a lasting impact.

Nkomo and Kgothadi emphasize the power of collaborations and partnerships with Amapiano artists, which amplify brand messaging, expand reach, and create unforgettable experiences. So, let's groove to the rhythm of Amapiano together. Embrace its authenticity, leverage its global success, and unleash the power of this genre to elevate our brands to new heights of greatness. ]]> Business Fri, 14 Jul 2023 08:43:00 +0200 0 0 Amapiano: The Global Groove for Marketers and Brands 0 0 Ingrid von Stein full 27:51 Dentsu Wisdom Series https://iono.fm/e/1322133 https://iono.fm/e/1322133
The trust, the innovation, the culture, and lets not forget the lows and the turbulent times - all this makes this one incredible brand story. ]]> Business Mon, 19 Jun 2023 13:14:00 +0200 0 0 A 27-year old brand/agency relationship built on TRUST 0 0 Ingrid von Stein full 14:24 Dentsu Wisdom Series https://iono.fm/e/1311180 https://iono.fm/e/1311180
Zeitgeist is a proprietary tool created by dentsu data which uses language models and AI to monitor trends, analyse and explore conversations and topics across various media channels, including radio, TV, digital and social channels, in real-time. It helps us gain deeper insights into the hottest topics, conversations, opinions, and trends that are relevant to our brand, industry, or target audience, in real time.

ZEITGEIST – A real-time powerful tool with immense potential for marketing and branding

Unlike traditional media monitoring tools, Zeitgeist doesn’t simply highlight trending concepts, hashtags, or brand mentions, it can read, contextualise, and understand how a brand is mentioned, providing more nuanced understanding of its presence across different platforms.

Zeitgeist operates off uniquely powerful prediction algorithms that determine the relevance of a topic and forecast when a concept or conversation will trend up or down, giving us an immediate deeper understanding of our content. It allows us to change and adapt content in real-time, lead and influence conversations while they are trending, identify authors and influencers that are driving conversations to engage and leverage their reach and ultimately minimises paid aggregate wastage.

Zeitgeist is a marketers and content creators ultimate tool. To find out more – sechaba.molefe(at)dentsu.com ]]> Business Wed, 17 May 2023 08:46:00 +0200 0 0 Predicting tomorrow TODAY with Zeitgeist 0 0 Ingrid von Stein full 18:11 Dentsu Wisdom Series https://iono.fm/e/1305822 https://iono.fm/e/1305822
Now, more than ever, communicating and connecting them with customers makes it essential that as the marketers, we understand the potential for blockchain.

Blockchain based systems enable us to make transactions quicker, more transparent in that there is a record of every single transaction, making it easier to track what has happened in the past and naturally, it’s highly auditable. Unlike banks, blockchain has no intermediaries, transfers happen within a matter of seconds or minutes whilst still confirming that transactions are valid.

This technology revolutionizes FinTech in particular, because it adds a level of trust into the system and speed, particularly across border speed and it has the benefit of reduced cost of sending that money through a central bank digital currency.

Dentsu Wisdom had the privilege of hosting Alex Pryor, Head of Digital Innovation at EOH, one of Africa’s largest IT companies, on the topic of blockchain and the potential for marketers, particularly in the banking, financial institution and FinTech realms. Blockchain, often explained in technical terms that would go over most heads, simply put by Alex, is a computer system that gives us a digital version of real-world things.

Reach out to Alex Pryor on LinkedIn / go to dentsuwisdom (dot) com to read/hear our other shows. ]]> Business Tue, 02 May 2023 11:36:00 +0200 0 0 The possibilities of blockchain for advertisers, media, and marketers 0 0 Ingrid von Stein full 26:52 Dentsu Wisdom Series https://iono.fm/e/1303855 https://iono.fm/e/1303855 What was the strategic approach by platform developer, Lukhanyo Dyosopu, founder of Light-tech Media Solutions, and what key industry challenges did he identify, and how the system was built and operates, are key questions being asked?
Dentsu, host a bi-weekly podcast show, dentsu Wisdom series and they connected with Dyosopu to delve into the journey, development, and mechanics of how OOH Marketplace. Joining the conversation is Donald Mokgale, Business Director, dentsu, to share why dentsu worked very closely to help perfect the system and the unique challenges that small black owned media businesses. ]]> Business Tue, 25 Apr 2023 08:43:00 +0200 0 0 Uniquely African solutions to African challenges – OOH Marketplace 0 0 Ingrid von Stein full 25:31 Dentsu Wisdom Series https://iono.fm/e/1296810 https://iono.fm/e/1296810 One key area that Dentsu has been exploring is the intersection of advertising, entertainment and music. With the rise of popular African genres like Afrobeat and Amapiano, music has become a powerful tool for connecting with audiences and building brand awareness. Dentsu has been working closely with musicians and influencers to create campaigns that tap into the latest trends and capture the attention of consumers. By combining music and advertising in creative ways, is helping brands to stand out in a crowded market and reach new audiences.
Another key area where Dentsu has been making waves is in influencer marketing. As social media platforms like Instagram and TikTok have exploded in popularity, influencers have become an increasingly important part of the marketing landscape. Dentsu has been at the forefront of this trend, working with top influencers across Africa to create engaging content that resonates with their followers. By leveraging the power of influencers is helping brands to reach new audiences and build strong connections with consumers.
Overall, the intersection of culture, advertising, branding, entertainment, and influencers is a fascinating and rapidly evolving space.
Dawn Rowlands, CEO dentsu Africa connected with Joel Rao, Managing Director and Partner, dentsu Kenya to find out more about this exciting space and some of the ways that dentsu is leading in this creative field, using innovative and cutting-edge technology to help brands connect with consumers in new and exciting ways.
With the rise of African music and the growing importance of influencer marketing, Dentsu is well positioned to continue driving growth in the marketing and advertising industry for years to come. ]]> Business Mon, 03 Apr 2023 11:28:00 +0200 0 0 Breaking Boundaries: Dentsu’s Bold Fusion of Entertainment, Afrobeat, and Amapiano Culture with Influencer Marketing 0 0 Ingrid von Stein full 13:07 Dentsu Wisdom Series https://iono.fm/e/1293578 https://iono.fm/e/1293578
Research tells us that one of the primary principles of brand success is the ability to connect emotionally over the long-term, embedding a distinct positive feeling between a brand and its consumers. However, to do this and to do it properly, it is vital that brands have a deep understanding of real people, their behaviour, beliefs and ultimately their culture.

Join Dentsu as we chat about how we Design for People using bespoke tools that enable us to unpack South African people and their culture, quantitatively, qualitatively and in real-time and then how, as your strategic partner, Dentsu activates these insights across media, creative, and within the real-life conversations taking place across our country by harnessing the power of experts, thought leaders, and content creators.

We will also be sharing publicly for the first time our latest data developed system – Zeitgeist, which allows for brands and marketing teams to track and predict the trend of their concepts and conversations in real-time.

Unlike traditional tools that only track what has already happened, Zeitgeist offers a deeper understanding of target audiences and their conversations in real time. This allows brands to connect the authors and influences driving these concepts.

Zeitgeist uses natural language AI and visual AI to continuously monitor radio, TV, social and online media to find the concepts and conversations that your brand might be connected to. The tool is powered by Dentsu's proprietary CCS (Customer and Consumer Survey) which allows it to connect offline interview data and demographics to online trending concepts. With Zeitgeist, brands can change, re-direct and capitalise on their conversations in real-time.

Join celebrity host, actor, comedian, and influencer, Siv Ngesi as he hosts our Designing for People conversation at Advertising Week Africa. Joining the vibrant and interactive conversation is Megan Sayle, head of strategy at Carat;
Emma Odendaal, content strategy director at DENTSU CREATIVE; Sechaba Moelefe, data analyst, at Dentsu Data and Joel Rao, managing director at Dentsu Kenya. ]]> Business Fri, 24 Mar 2023 13:24:00 +0200 0 0 Designing for People, the dentsu way 0 0 Ingrid von Stein full 43:27 Dentsu Wisdom Series https://iono.fm/e/1289254 https://iono.fm/e/1289254 Follow the dentsu wisdom series here or go to dentsuwisdom (dot) com ]]> Business Sun, 12 Mar 2023 10:45:00 +0200 0 0 Game On: How Gaming and Gamification are Revolutionizing Branding and Career Opportunities 0 0 Ingrid von Stein full 27:49 true Dentsu Wisdom Series https://iono.fm/e/1285994 https://iono.fm/e/1285994 Donald Mokgale, Business Director of Dentsu SSA, elaborated on the company's efforts, stating that they are investing, upskilling, and taking real action to promote diversity. They are using technology and an interactive, easy to navigate platform that empowers black-owned OOH media businesses and offers them a place to transact. As part of their commitment, Dentsu is dedicating 30% of their overall OOH spend to these platforms. ]]> Business Thu, 02 Mar 2023 09:08:00 +0200 0 0 Dentsu invests 30% of their OOH spend into black-owned OOH media business 0 0 Ingrid von Stein full 15:35 Dentsu Wisdom Series https://iono.fm/e/1283288 https://iono.fm/e/1283288
We find out what will be happening at the upcoming Loeries 2023 and how Creativity actually connects consumers and brands.

If you would like to find out more about the dentsu wisdom series, please visit www.dentsuwisdom.com . Sharing insights and understanding with the market across Africa. ]]> Business Wed, 22 Feb 2023 11:59:00 +0200 0 0 What does Creativity do in the world of marketing and advertising? 0 0 Ingrid von Stein full 9:35 Dentsu Wisdom Series https://iono.fm/e/1264351 https://iono.fm/e/1264351
What have the effects been on the media sector and what solutions can be implemented to assist all players in this sector? Ingrid von Stein is joined by Chantel Harrison, Media Partnerships & Investments Director, Amplifi

Join us bi-weekly on the dentsu wisdom series as we delve into the various segments of media, marketing, OOH, creative and data fields that make up this industry we call Marketing & Advertising.

Sign up on www.dentsuwisdom.com to make sure you never miss the latest industry views. ]]> Business Mon, 19 Dec 2022 09:06:00 +0200 0 0 What are the effects of loadshedding on the media industry? 0 0 Ingrid von Stein full 15:08 Dentsu Wisdom Series