FOLLOW THE CRUMBS https://solidgold.co.za Behavioural banter with BreadCrumbs. See how behaviour and communication collide. In words. In choices. In tiny moments that make big things happen. Welcome to a podcast about nudging the way people think, feel, and act. Marketing en Thu, 29 Jun 2023 18:57:29 +0200 Thu, 29 Jun 2023 19:15:12 +0200 30 http://blogs.law.harvard.edu/tech/rss iono.fm 2.5.2.0 Solid Gold Podcasts #BeHeard no Yearly feeds@iono.fm (Feed Manager) https://cdn.iono.fm/files/p1036/logo_8170_20250908_210816_1400.jpeg FOLLOW THE CRUMBS https://solidgold.co.za Behavioural banter with BreadCrumbs. Solid Gold Podcasts #BeHeard episodic Solid Gold Podcasts #BeHeard info@solidgold.co.za false ZA The WHY of wine https://iono.fm/e/1326384 https://iono.fm/e/1326384
From tastes to tannins and labels to language, the behavioural principles that nudge our decision-making when it comes to picking the perfect wine are many.

Join BreadCrumbs Linguistics as we unpack the (often subliminal) encouragement to choose one wine over another. Rooted in Behavioural Economic Theory, we look at the research that underpins these drinks-decisions, including anchoring, social proofing, messenger effect, and language framing.

Pour a glass and push play. Visit our website · Follow the Crumbs on Instagram · Connect with BreadCrumbs on LinkedIn]]> Marketing Thu, 29 Jun 2023 19:00:00 +0200 0 0 The WHY of wine 0 0 Solid Gold Podcasts #BeHeard full 24:53 FOLLOW THE CRUMBS