<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="/rss/transform" media="screen"?>
<rss
	version="2.0"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:ionofm="http://iono.fm/rss-namespace-1.0"
	xmlns:spotify="https://www.spotify.com/ns/rss"
	xmlns:podcast="https://podcastindex.org/namespace/1.0"
	xml:lang="en"
>
	<channel>
		<title>Follow the Crumbs</title>
		<link>https://thebreadcrumbs.co.za/</link>
		<atom:link href="https://rss.iono.fm/rss/chan/8170?quality=high" rel="self" type="application/rss+xml" />
		<description>Behavioural banter with BreadCrumbs. 
See how behaviour and communication collide. 
In words. 
In choices. 
In tiny moments that make big things happen. 
Welcome to a podcast about nudging the way people think, feel, and act.</description>
					<category>Marketing</category>
				<language>en</language>
		<pubDate>Thu, 29 Jun 2023 18:57:29 +0200</pubDate>
		<lastBuildDate>Tue, 23 Jun 2026 14:18:36 +0200</lastBuildDate>
		<ttl>30</ttl>
		<docs>http://blogs.law.harvard.edu/tech/rss</docs>
		<generator>iono.fm 2.5.2.0</generator>
		<copyright>Solid Gold Podcasts #BeHeard</copyright>
						<podcast:locked>no</podcast:locked>
						<podcast:person></podcast:person>
										<podcast:updateFrequency rrule="FREQ=YEARLY">Yearly</podcast:updateFrequency>
													<webMaster>feeds@iono.fm (Feed Manager)</webMaster>
		<image>
			<url>https://cdn.iono.fm/files/p1036/logo_8170_20260524_091301_1400.jpeg</url>
			<title>Follow the Crumbs</title>
			<link>https://thebreadcrumbs.co.za/</link>
		</image>
				<itunes:subtitle>Behavioural banter with BreadCrumbs.</itunes:subtitle>
		<itunes:author>Solid Gold Podcasts #BeHeard</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:owner>
			<itunes:name>Solid Gold Podcasts #BeHeard</itunes:name>
			<itunes:email>info@solidgold.co.za</itunes:email>
		</itunes:owner>
		<itunes:explicit>false</itunes:explicit>
		<itunes:image href="https://cdn.iono.fm/files/p1036/logo_8170_20260524_091301_1400.jpeg" />
		<itunes:summary><![CDATA[Behavioural banter with BreadCrumbs. 
See how behaviour and communication collide. 
In words. 
In choices. 
In tiny moments that make big things happen. 
Welcome to a podcast about nudging the way people think, feel, and act.]]></itunes:summary>
					<itunes:category text="Business">
									<itunes:category text="Marketing" />
							</itunes:category>
					<itunes:category text="Society &amp; Culture">
							</itunes:category>
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1036/logo_8170_20260524_091301_750.jpeg" />
		<ionofm:coverart href="https://cdn.iono.fm/files/p1036/logo_8170_20260524_091301_1400.jpeg" />
        <ionofm:player_url><![CDATA[https://iframe.iono.fm/c/8170?download=0]]></ionofm:player_url>
		<spotify:countryOfOrigin>ZA</spotify:countryOfOrigin>
		<spotify:limit recentCount="150"/>
		
	<item>
		<title>Welcome to Follow the Crumbs</title>
		<link>https://iono.fm/e/1686188</link>
		<guid isPermaLink="true">https://iono.fm/e/1686188</guid>
		<description><![CDATA[Why do we do the things we do?<br />
Follow the Crumbs is a behavioural science podcast that unpacks the hidden influences behind everyday decisions. Join Leigh and Tegan as they explore the psychology, language and biases shaping, well, just about everything. <a href="https://thebreadcrumbs.co.za">Visit our website</a> &middot; <a href="https://www.instagram.com/BreadCrumbsZA">Follow the Crumbs on Instagram</a> &middot; <a href="https://www.linkedin.com/company/breadcrumbsza/">Connect with BreadCrumbs on LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Tue, 23 Jun 2026 16:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Welcome to Follow the Crumbs</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Solid Gold Podcasts #BeHeard</itunes:author>
					<itunes:episodeType>trailer</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1036/logo_8170_20260524_091301_1400.jpeg"/>
		<itunes:duration>0:27</itunes:duration>
		<itunes:summary><![CDATA[Why do we do the things we do?
Follow the Crumbs is a behavioural science podcast that unpacks the hidden influences behind everyday decisions. Join Leigh and Tegan as they explore the psychology, language and biases shaping, well, just about everything.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/8170">Follow the Crumbs</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1036/epi_1686188_high.mp3?p=rss" length="433565" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1036/logo_8170_20260524_091301_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1686188?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The semantics of sorry</title>
		<link>https://iono.fm/e/1688669</link>
		<guid isPermaLink="true">https://iono.fm/e/1688669</guid>
		<description><![CDATA[What does ProNutro have to do with trust?<br />
When ProNutro changed a recipe loved by generations of South Africans, the reaction revealed something bigger than breakfast. In this episode of Follow the Crumbs, Leigh and Tegan explore how trust is built, broken and rebuilt. And what AI is doing to authenticity. <a href="https://pubmed.ncbi.nlm.nih.gov/39290437/">Markowitz, 2024: From complexity to clarity</a> &middot; <a href="https://thebreadcrumbs.co.za">Visit our website</a> &middot; <a href="https://www.instagram.com/BreadCrumbsZA">Follow the Crumbs on Instagram</a> &middot; <a href="https://www.linkedin.com/company/breadcrumbsza/">Connect with BreadCrumbs on LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Tue, 23 Jun 2026 14:15:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The semantics of sorry</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Solid Gold Podcasts #BeHeard</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1036/logo_8170_20260524_091301_1400.jpeg"/>
		<itunes:duration>14:52</itunes:duration>
		<itunes:summary><![CDATA[What does ProNutro have to do with trust?
When ProNutro changed a recipe loved by generations of South Africans, the reaction revealed something bigger than breakfast. In this episode of Follow the Crumbs, Leigh and Tegan explore how trust is built, broken and rebuilt. And what AI is doing to authenticity.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/8170">Follow the Crumbs</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1036/epi_1688669_high.mp3?p=rss" length="14274284" type="audio/mpeg" />
				<ionofm:thumbnail href="https://cdn.iono.fm/files/p1036/logo_8170_20260524_091301_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1688669?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>The WHY of wine</title>
		<link>https://iono.fm/e/1326384</link>
		<guid isPermaLink="true">https://iono.fm/e/1326384</guid>
		<description><![CDATA[How do you choose what wine to drink?<br />
From tastes to tannins and labels to language, explore the behavioural principles that nudge us to choose one wine over another – often without us even realising it.<br />
Pour a glass and push play. <a href="https://thebreadcrumbs.co.za">Visit our website</a> &middot; <a href="https://www.instagram.com/BreadCrumbsZA">Follow the Crumbs on Instagram</a> &middot; <a href="https://www.linkedin.com/company/breadcrumbsza/">Connect with BreadCrumbs on LinkedIn</a>]]></description>
					<category>Marketing</category>
				<pubDate>Thu, 29 Jun 2023 19:00:00 +0200</pubDate>
				<podcast:season>0</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>The WHY of wine</itunes:title>
		<itunes:season>0</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Solid Gold Podcasts #BeHeard</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p1036/logo_8170_20260524_091301_1400.jpeg"/>
		<itunes:duration>24:53</itunes:duration>
		<itunes:summary><![CDATA[How do you choose what wine to drink?
From tastes to tannins and labels to language, explore the behavioural principles that nudge us to choose one wine over another – often without us even realising it.
Pour a glass and push play.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/8170">Follow the Crumbs</source>
		<enclosure url="https://dl.iono.fm/epi/prov_1036/epi_1326384_high.mp3?p=rss" length="20906932" type="audio/mpeg" />
								<podcast:alternateEnclosure type="audio/mp3" length="6047952" bitrate="28000" title="Low quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_1036/epi_1326384_low.mp3?p=rss" />
			</podcast:alternateEnclosure>
						<podcast:alternateEnclosure type="audio/mp3" length="11127600" bitrate="56000" title="Medium quality">
			  <podcast:source uri="https://dl.iono.fm/epi/prov_1036/epi_1326384_medium.mp3?p=rss" />
			</podcast:alternateEnclosure>
							<ionofm:thumbnail href="https://cdn.iono.fm/files/p1036/logo_8170_20260524_091301_750.jpeg"/>
		<ionofm:coverart href=""/>
		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1326384?download=0]]></ionofm:player_url>
	</item>

	</channel>
</rss>
