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		<title>Echoes &amp; Influence</title>
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		<description>Conversations about public relations and reputation management and why they matter. 
Whether you're a seasoned communications professional or just finding your feet, this podcast is a space to learn, reflect, and grow. Hosted by Joanne Smith of Pillar9, and content strategist Francois Rank of 2BFrank, Echoes and Influence explores the trends, disciplines and moments that define communications today. 
Through interviews with leading voices in the field, it offers insight into the impact of public relations and reputation management and why these practices matter in business today.</description>
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		<pubDate>Thu, 22 May 2025 11:09:31 +0200</pubDate>
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				<itunes:subtitle>Conversations about public relations and reputation management and why they matter.</itunes:subtitle>
		<itunes:author>Russel Wasserfall Media</itunes:author>
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		<itunes:summary><![CDATA[Conversations about public relations and reputation management and why they matter. 
Whether you're a seasoned communications professional or just finding your feet, this podcast is a space to learn, reflect, and grow. Hosted by Joanne Smith of Pillar9, and content strategist Francois Rank of 2BFrank, Echoes and Influence explores the trends, disciplines and moments that define communications today. 
Through interviews with leading voices in the field, it offers insight into the impact of public relations and reputation management and why these practices matter in business today.]]></itunes:summary>
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		<description><![CDATA[Welcome to Echoes and Influence, the show that explores the business of reputation strategy and crisis management for contemporary organisations and brands. In each episode reputation strategy and communication practitioners Joanne Smith and Francois Rank with share their own experience and insights or invite guests who are much cleverer than they are to shed light on the stuff you really ned to know to manage brand reputation or deal with crisis on behalf of your client. ]]></description>
					<category>Business</category>
				<pubDate>Thu, 22 May 2025 11:53:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>0</podcast:episode>
						<itunes:title>Trailer</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>0</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
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		<itunes:duration>2:00</itunes:duration>
		<itunes:summary><![CDATA[Welcome to Echoes and Influence, the show that explores the business of reputation strategy and crisis management for contemporary organisations and brands. In each episode reputation strategy and communication practitioners Joanne Smith and Francois Rank with share their own experience and insights or invite guests who are much cleverer than they are to shed light on the stuff you really ned to know to manage brand reputation or deal with crisis on behalf of your client.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<title>Groundwork</title>
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		<description><![CDATA[Joanne Smith of Pillar9 and Francois Rank of 2BFrank discuss the role of Public Relations and Strategic Reputation Management in the contemporary business context. In this episode they explore why what they do is vital to businesses and brands and how it has evolved from simply churning out press releases to building and forming relationships in order to better position companies to be more resilient in crisis. ]]></description>
					<category>Business</category>
				<pubDate>Thu, 22 May 2025 11:21:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>1</podcast:episode>
						<itunes:title>Groundwork</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>1</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>29:32</itunes:duration>
		<itunes:summary><![CDATA[Joanne Smith of Pillar9 and Francois Rank of 2BFrank discuss the role of Public Relations and Strategic Reputation Management in the contemporary business context. In this episode they explore why what they do is vital to businesses and brands and how it has evolved from simply churning out press releases to building and forming relationships in order to better position companies to be more resilient in crisis.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<title>Media Relations</title>
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		<description><![CDATA[What we do is all about relationships. It's about relationships with clients and service providers, but most of all it's about relationships with members of the media. In this episode, we discuss media relations. How do you build up a network of media contacts, and how do you maintain and service those relationships? ]]></description>
					<category>Business</category>
				<pubDate>Thu, 07 Aug 2025 17:26:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>2</podcast:episode>
						<itunes:title>Media Relations</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>2</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>21:27</itunes:duration>
		<itunes:summary><![CDATA[What we do is all about relationships. It's about relationships with clients and service providers, but most of all it's about relationships with members of the media. In this episode, we discuss media relations. How do you build up a network of media contacts, and how do you maintain and service those relationships?]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<title>Crisis</title>
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		<description><![CDATA[Alan Arguile is considered by many - especially Jo and Franki - as the finest crisis management practitioner working in the industry locally. He joined us to share his thoughts on what constitutes a crisis and how to manage the crisis when it comes. We also spoke about how to prepare teams to manage crisis when it does come. ]]></description>
					<category>Business</category>
				<pubDate>Thu, 07 Aug 2025 17:47:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>3</podcast:episode>
						<itunes:title>Crisis</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>3</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
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		<itunes:duration>28:27</itunes:duration>
		<itunes:summary><![CDATA[Alan Arguile is considered by many - especially Jo and Franki - as the finest crisis management practitioner working in the industry locally. He joined us to share his thoughts on what constitutes a crisis and how to manage the crisis when it comes. We also spoke about how to prepare teams to manage crisis when it does come.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<title>Storytelling</title>
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		<description><![CDATA[Storytelling is an essential part of what we do as communications professionals. Building a narrative around a brand or personality through storytelling is what we do, but how does it work? How do we construct and tell stories that enhance brands and build their public profile. Jo and Franki get into that and more on this episode. ]]></description>
					<category>Business</category>
				<pubDate>Thu, 07 Aug 2025 18:08:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>4</podcast:episode>
						<itunes:title>Storytelling</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>4</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_9347_20250905_170956_1400.jpeg"/>
		<itunes:duration>25:49</itunes:duration>
		<itunes:summary><![CDATA[Storytelling is an essential part of what we do as communications professionals. Building a narrative around a brand or personality through storytelling is what we do, but how does it work? How do we construct and tell stories that enhance brands and build their public profile. Jo and Franki get into that and more on this episode.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<title>Public Sector Communication</title>
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		<description><![CDATA[Conversations about public relations and reputation management and why they matter. <br />
Whether you're a seasoned communications professional or just finding your feet, this podcast is a space to learn, reflect, and grow. Hosted by Joanne Smith of Pillar9, and content strategist Francois Rank of 2BFrank, Echoes and Influence explores the trends, disciplines and moments that define communications today. <br />
Through interviews with leading voices in the field, it offers insight into the impact of public relations and reputation management and why these practices matter in business today. ]]></description>
					<category>Business</category>
				<pubDate>Thu, 07 Aug 2025 18:21:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>5</podcast:episode>
						<itunes:title>Public Sector Communication</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>5</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1584446_20250909_223936_1400.jpeg"/>
		<itunes:duration>35:11</itunes:duration>
		<itunes:summary><![CDATA[Conversations about public relations and reputation management and why they matter. 
Whether you're a seasoned communications professional or just finding your feet, this podcast is a space to learn, reflect, and grow. Hosted by Joanne Smith of Pillar9, and content strategist Francois Rank of 2BFrank, Echoes and Influence explores the trends, disciplines and moments that define communications today. 
Through interviews with leading voices in the field, it offers insight into the impact of public relations and reputation management and why these practices matter in business today.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<title>Balance</title>
		<link>https://iono.fm/e/1584450</link>
		<guid isPermaLink="true">https://iono.fm/e/1584450</guid>
		<description><![CDATA[Conversations about public relations and reputation management and why they matter. <br />
Whether you're a seasoned communications professional or just finding your feet, this podcast is a space to learn, reflect, and grow. Hosted by Joanne Smith of Pillar9, and content strategist Francois Rank of 2BFrank, Echoes and Influence explores the trends, disciplines and moments that define communications today. <br />
Through interviews with leading voices in the field, it offers insight into the impact of public relations and reputation management and why these practices matter in business today. ]]></description>
					<category>Business</category>
				<pubDate>Thu, 07 Aug 2025 18:33:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>6</podcast:episode>
						<itunes:title>Balance</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>6</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1584450_20250909_223930_1400.jpeg"/>
		<itunes:duration>26:00</itunes:duration>
		<itunes:summary><![CDATA[Conversations about public relations and reputation management and why they matter. 
Whether you're a seasoned communications professional or just finding your feet, this podcast is a space to learn, reflect, and grow. Hosted by Joanne Smith of Pillar9, and content strategist Francois Rank of 2BFrank, Echoes and Influence explores the trends, disciplines and moments that define communications today. 
Through interviews with leading voices in the field, it offers insight into the impact of public relations and reputation management and why these practices matter in business today.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<title>Going Global</title>
		<link>https://iono.fm/e/1584457</link>
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		<description><![CDATA[We were so excited when Sharon Piehl agreed to join us on the show. ]]></description>
					<category>Business</category>
				<pubDate>Thu, 07 Aug 2025 18:43:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>7</podcast:episode>
						<itunes:title>Going Global</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>7</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1584457_20250909_223922_1400.jpeg"/>
		<itunes:duration>30:41</itunes:duration>
		<itunes:summary><![CDATA[We were so excited when Sharon Piehl agreed to join us on the show.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<title>Profile: Donald Kau, V&amp;A Head of Communications</title>
		<link>https://iono.fm/e/1609806</link>
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		<description><![CDATA[Donald Kau, Head of PR and Communications at Cape Town’s iconic V&A Waterfront, is a seasoned storyteller shaping one of South Africa’s most loved destinations. On Echoes & Influence, he shares insights into his career journey- from reading copies of Reader’s Digest at his grandmother’s house to managing the reputation of one of South Africa most-visited destinations, the V&A Waterfront.<br />
<br />
If you have any comments or guests you'd like to hear from on the show please mail us in echoesandinfluence@gmail.com ]]></description>
					<category>Business</category>
				<pubDate>Thu, 23 Oct 2025 08:00:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>8</podcast:episode>
						<itunes:title>Profile: Donald Kau, V&amp;A Head of Communications</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>8</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1609806_20251021_144111_1400.jpeg"/>
		<itunes:duration>30:13</itunes:duration>
		<itunes:summary><![CDATA[Donald Kau, Head of PR and Communications at Cape Town’s iconic V&A Waterfront, is a seasoned storyteller shaping one of South Africa’s most loved destinations. On Echoes & Influence, he shares insights into his career journey- from reading copies of Reader’s Digest at his grandmother’s house to managing the reputation of one of South Africa most-visited destinations, the V&A Waterfront.

If you have any comments or guests you'd like to hear from on the show please mail us in echoesandinfluence@gmail.com]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1609806?download=0]]></ionofm:player_url>
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		<title>Trust in a Changing Media Landscape</title>
		<link>https://iono.fm/e/1614937?v=1</link>
		<guid isPermaLink="true">https://iono.fm/e/1614937?v=1</guid>
		<description><![CDATA[In this episode of Echoes & Influence, we speak with Rob Rose and Sarah Buitendach from Currency — South Africa’s newest business journalism platform. They share how Currency aims to redefine financial storytelling, foster trust in a changing media landscape, and make business news sharper, deeper, and more relevant.<br />
NOTE: This conversation was recorded soon after the announcement about the Financial Mail’s closure. Happily, there have been new developments since then, but our discussion reflects the landscape as it was at that moment. ]]></description>
					<category>Business</category>
				<pubDate>Wed, 05 Nov 2025 11:35:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>9</podcast:episode>
						<itunes:title>Trust in a Changing Media Landscape</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>9</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1614937_20251105_114201_1400.jpeg"/>
		<itunes:duration>37:21</itunes:duration>
		<itunes:summary><![CDATA[In this episode of Echoes & Influence, we speak with Rob Rose and Sarah Buitendach from Currency — South Africa’s newest business journalism platform. They share how Currency aims to redefine financial storytelling, foster trust in a changing media landscape, and make business news sharper, deeper, and more relevant.
NOTE: This conversation was recorded soon after the announcement about the Financial Mail’s closure. Happily, there have been new developments since then, but our discussion reflects the landscape as it was at that moment.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1614937?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Managing the V&amp;A Comms in Season</title>
		<link>https://iono.fm/e/1614941</link>
		<guid isPermaLink="true">https://iono.fm/e/1614941</guid>
		<description><![CDATA[In our second session with Donald Kau, Head of PR & Communications at the V&A Waterfront, he explains how layered planning — from traffic choreography to tenant coordination and real-time messaging — keeps Cape Town’s busiest precinct running smoothly during December’s peak. ]]></description>
					<category>Business</category>
				<pubDate>Wed, 05 Nov 2025 11:52:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>10</podcast:episode>
						<itunes:title>Managing the V&amp;A Comms in Season</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>10</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1614941_20251105_115855_1400.jpeg"/>
		<itunes:duration>34:34</itunes:duration>
		<itunes:summary><![CDATA[In our second session with Donald Kau, Head of PR & Communications at the V&A Waterfront, he explains how layered planning — from traffic choreography to tenant coordination and real-time messaging — keeps Cape Town’s busiest precinct running smoothly during December’s peak.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1614941?download=0]]></ionofm:player_url>
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	<item>
		<title>AI in the Communications Space</title>
		<link>https://iono.fm/e/1614965</link>
		<guid isPermaLink="true">https://iono.fm/e/1614965</guid>
		<description><![CDATA[On this episode of Echoes & Influence, we speak with Sarah Gooding, PR and communications leader based in Gauteng, about the transformative impact of AI on the communications industry. From content creation to strategy, Sarah opened our eyes to what practitioners need to know to stay relevant in an AI-driven world. ]]></description>
					<category>Business</category>
				<pubDate>Wed, 05 Nov 2025 12:23:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>11</podcast:episode>
						<itunes:title>AI in the Communications Space</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>11</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1614965_20251105_123055_1400.jpeg"/>
		<itunes:duration>28:33</itunes:duration>
		<itunes:summary><![CDATA[On this episode of Echoes & Influence, we speak with Sarah Gooding, PR and communications leader based in Gauteng, about the transformative impact of AI on the communications industry. From content creation to strategy, Sarah opened our eyes to what practitioners need to know to stay relevant in an AI-driven world.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
		<enclosure url="https://dl.iono.fm/epi/prov_4007/epi_1614965_high.mp3?p=rss" length="27422071" type="audio/mpeg" />
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1614965?download=0]]></ionofm:player_url>
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	<item>
		<title>Celebrity Endorsements</title>
		<link>https://iono.fm/e/1623347</link>
		<guid isPermaLink="true">https://iono.fm/e/1623347</guid>
		<description><![CDATA[In this episode of Echoes and Influence, Jo and Frankie dive into the tricky world of celebrity spokespeople. From Gwyneth Paltrow’s headline grabbing appearance for Astronomer to infamous endorsement missteps like Kylie Jenner’s Pepsi ad, they unpack what makes celebrity partnerships succeed or fail. Expect insights on authenticity, ethics, brand alignment and crisis management, plus sharp examples from global and South African campaigns. A lively, strategic and surprisingly united conversation. ]]></description>
					<category>Business</category>
				<pubDate>Fri, 28 Nov 2025 13:50:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>12</podcast:episode>
						<itunes:title>Celebrity Endorsements</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>12</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1623347_20251128_141154_1400.jpeg"/>
		<itunes:duration>23:55</itunes:duration>
		<itunes:summary><![CDATA[In this episode of Echoes and Influence, Jo and Frankie dive into the tricky world of celebrity spokespeople. From Gwyneth Paltrow’s headline grabbing appearance for Astronomer to infamous endorsement missteps like Kylie Jenner’s Pepsi ad, they unpack what makes celebrity partnerships succeed or fail. Expect insights on authenticity, ethics, brand alignment and crisis management, plus sharp examples from global and South African campaigns. A lively, strategic and surprisingly united conversation.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1623347?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>AI and Professional Ethics</title>
		<link>https://iono.fm/e/1614976</link>
		<guid isPermaLink="true">https://iono.fm/e/1614976</guid>
		<description><![CDATA[On this episode of Echoes & Influence, we speak with Tokiso Molefe, a seasoned communications professional and digital strategist, about the rapid pace of change driven by AI in the communications space — and the ethical questions around advising clients and billing for AI‑enhanced services. ]]></description>
					<category>Business</category>
				<pubDate>Wed, 05 Nov 2025 12:38:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>13</podcast:episode>
						<itunes:title>AI and Professional Ethics</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>13</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1614976_20251105_124320_1400.jpeg"/>
		<itunes:duration>39:12</itunes:duration>
		<itunes:summary><![CDATA[On this episode of Echoes & Influence, we speak with Tokiso Molefe, a seasoned communications professional and digital strategist, about the rapid pace of change driven by AI in the communications space — and the ethical questions around advising clients and billing for AI‑enhanced services.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1614976?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>Cause Campaigns</title>
		<link>https://iono.fm/e/1623420</link>
		<guid isPermaLink="true">https://iono.fm/e/1623420</guid>
		<description><![CDATA[In this episode of Echoes and Influence, Jo and Frankie unpack the complex world of cause campaigns and cause marketing. They explore how brands can support social issues authentically, when to get involved, and why genuine impact matters more than lip service. From powerful GBV awareness work to the controversial CEO SleepOut, they examine successes, missteps and the reputational stakes for companies. A thoughtful, candid guide to aligning purpose, action and communication. ]]></description>
					<category>Business</category>
				<pubDate>Fri, 28 Nov 2025 16:46:00 +0200</pubDate>
				<podcast:season>1</podcast:season>
		<podcast:episode>17</podcast:episode>
						<itunes:title>Cause Campaigns</itunes:title>
		<itunes:season>1</itunes:season>
		<itunes:episode>17</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1623420_20251128_164932_1400.jpeg"/>
		<itunes:duration>22:00</itunes:duration>
		<itunes:summary><![CDATA[In this episode of Echoes and Influence, Jo and Frankie unpack the complex world of cause campaigns and cause marketing. They explore how brands can support social issues authentically, when to get involved, and why genuine impact matters more than lip service. From powerful GBV awareness work to the controversial CEO SleepOut, they examine successes, missteps and the reputational stakes for companies. A thoughtful, candid guide to aligning purpose, action and communication.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
		<enclosure url="https://dl.iono.fm/epi/prov_4007/epi_1623420_high.mp3?p=rss" length="21124680" type="audio/mpeg" />
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1623420?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>S2-01 PR Revenue Models</title>
		<link>https://iono.fm/e/1664297</link>
		<guid isPermaLink="true">https://iono.fm/e/1664297</guid>
		<description><![CDATA[In this episode of Echoes & Influence - the first of Season Two - Jo and Franki discuss how and why the revenue models in PR agencies or communications businesses work. Balancing staffing with strategy and practical needs - what does 'cost-to-company' mean for someone in their first comms role versus what it means for a professional who has been placed in a management or lynchpin role. Join us for this and many more sharp conversations about our industry in Season Two of Echoes & Influence. ]]></description>
					<category>Business</category>
				<pubDate>Thu, 09 Apr 2026 10:07:00 +0200</pubDate>
				<podcast:season>2</podcast:season>
		<podcast:episode>1</podcast:episode>
						<itunes:title>S2-01 PR Revenue Models</itunes:title>
		<itunes:season>2</itunes:season>
		<itunes:episode>1</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1664297_20260409_102830_1400.jpeg"/>
		<itunes:duration>28:58</itunes:duration>
		<itunes:summary><![CDATA[In this episode of Echoes & Influence - the first of Season Two - Jo and Franki discuss how and why the revenue models in PR agencies or communications businesses work. Balancing staffing with strategy and practical needs - what does 'cost-to-company' mean for someone in their first comms role versus what it means for a professional who has been placed in a management or lynchpin role. Join us for this and many more sharp conversations about our industry in Season Two of Echoes & Influence.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1664297?download=0]]></ionofm:player_url>
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	<item>
		<title>S2-02. Annelee Murray - Profile</title>
		<link>https://iono.fm/e/1667465</link>
		<guid isPermaLink="true">https://iono.fm/e/1667465</guid>
		<description><![CDATA[In this first of two conversations, Annelee Murray reflects on more than two decades shaping the voice and identity of the South African Springbok Rugby team. From inside the changing room to the press room, she unpacks the real work behind high-performance sport, leadership and narrative. ]]></description>
					<category>Business</category>
				<pubDate>Sun, 19 Apr 2026 15:41:00 +0200</pubDate>
				<podcast:season>2</podcast:season>
		<podcast:episode>2</podcast:episode>
						<itunes:title>S2-02. Annelee Murray - Profile</itunes:title>
		<itunes:season>2</itunes:season>
		<itunes:episode>2</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1667465_20260419_154607_1400.jpeg"/>
		<itunes:duration>30:50</itunes:duration>
		<itunes:summary><![CDATA[In this first of two conversations, Annelee Murray reflects on more than two decades shaping the voice and identity of the South African Springbok Rugby team. From inside the changing room to the press room, she unpacks the real work behind high-performance sport, leadership and narrative.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1667465?download=0]]></ionofm:player_url>
	</item>
	<item>
		<title>S2-03. Annelee Murray - Player Representation</title>
		<link>https://iono.fm/e/1667468</link>
		<guid isPermaLink="true">https://iono.fm/e/1667468</guid>
		<description><![CDATA[In part two of our conversation with Annelee Murray, we shift focus from the field to what comes after it, unpacking how players build sustainable careers beyond rugby. From personal brand to long-term thinking, she explores legacy, transition and the responsibility of South Africa's Springbok Rugby team ecosystem in supporting life after the game. ]]></description>
					<category>Business</category>
				<pubDate>Sun, 19 Apr 2026 15:46:00 +0200</pubDate>
				<podcast:season>2</podcast:season>
		<podcast:episode>3</podcast:episode>
						<itunes:title>S2-03. Annelee Murray - Player Representation</itunes:title>
		<itunes:season>2</itunes:season>
		<itunes:episode>3</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1667468_20260419_160017_1400.jpeg"/>
		<itunes:duration>20:20</itunes:duration>
		<itunes:summary><![CDATA[In part two of our conversation with Annelee Murray, we shift focus from the field to what comes after it, unpacking how players build sustainable careers beyond rugby. From personal brand to long-term thinking, she explores legacy, transition and the responsibility of South Africa's Springbok Rugby team ecosystem in supporting life after the game.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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		<ionofm:player_url><![CDATA[https://iframe.iono.fm/e/1667468?download=0]]></ionofm:player_url>
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	<item>
		<title>02-04. Editorial vs Commercial</title>
		<link>https://iono.fm/e/1674703</link>
		<guid isPermaLink="true">https://iono.fm/e/1674703</guid>
		<description><![CDATA[In this episode of Echoes & Influence, Jo and Franki unpack the growing tension between editorial integrity and commercial survival in modern media. From advertorials and sponsored content to boosted posts and paid partnerships, they explore how the once-sacred divide between journalism and advertising has blurred and what that means for PR professionals navigating today’s landscape. It’s a candid, insider conversation about ROI, credibility, media sustainability and why communicators may need to rethink their relationship with paid media altogether. ]]></description>
					<category>Business</category>
				<pubDate>Thu, 14 May 2026 17:46:00 +0200</pubDate>
				<podcast:season>2</podcast:season>
		<podcast:episode>4</podcast:episode>
						<itunes:title>02-04. Editorial vs Commercial</itunes:title>
		<itunes:season>2</itunes:season>
		<itunes:episode>4</itunes:episode>
		<itunes:author>Joanne Smith of &#039;Pillar9&#039; and Francois Rank of &#039;2BFrank&#039;</itunes:author>
					<itunes:episodeType>full</itunes:episodeType>
				<itunes:image href="https://cdn.iono.fm/files/p4007/logo_1674703_20260511_175539_1400.jpeg"/>
		<itunes:duration>24:37</itunes:duration>
		<itunes:summary><![CDATA[In this episode of Echoes & Influence, Jo and Franki unpack the growing tension between editorial integrity and commercial survival in modern media. From advertorials and sponsored content to boosted posts and paid partnerships, they explore how the once-sacred divide between journalism and advertising has blurred and what that means for PR professionals navigating today’s landscape. It’s a candid, insider conversation about ROI, credibility, media sustainability and why communicators may need to rethink their relationship with paid media altogether.]]></itunes:summary>
				<source url="https://rss.iono.fm/rss/chan/9347">Echoes &amp; Influence</source>
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